Digital Marketing Manager

BAYTECH BPO CORPORATION; Pasig; On-site; PHP 250,000 - 450,000; Full time

Job summary

BAYTECH BPO CORPORATION is seeking a Social Media Specialist in Pasig to plan and execute targeted social media campaigns, setting clear objectives and optimizing content for ROI. The role involves coordinating with teams, maintaining a content calendar, and repurposing long-form content for social platforms.

You will monitor KPIs, engage with the community, manage influencer partnerships, support paid ad setups, ensure brand consistency, and analyze trends to refine strategies.

Qualifications

• Campaign development and execution of targeted social media campaigns.
• Performance tracking of KPIs such as engagement, reach and growth.
• Content creation and coordination with teams, maintaining a content calendar.
• Community management including responding to comments and fostering growth.
• Influencer collaboration management and performance tracking.
• Paid social media support including ad setups and optimizations.
• Brand consistency across all content and cross-department collaboration.
• Competitive analysis to identify trends and adjust strategies.
• Graphic and video content support for short-form content.

Responsibilities

• Plan and implement targeted social media campaigns, set clear objectives, and optimize content for maximum ROI.
• Monitor KPIs (engagement, reach, growth) and provide insights to refine strategies.
• Collaborate with teams to create engaging, platform-specific content and maintain a content calendar. Repurpose long-form content for social media.
• Respond to comments and messages, engage with users, and foster community growth.
• Identify and manage influencer partnerships, track campaign performance, and optimize future collaborations.
• Assist with paid ad setups, track performance, and suggest optimizations.
• Ensure all content aligns with the brand voice and coordinate with other departments.
• Conduct market analysis to identify trends and adjust strategies accordingly.
• Create short-form videos and visually engaging posts to enhance content.

Job description

• Campaign Development & ExecutionPlan and implement targeted social media campaigns, set clear objectives, and optimize content for maximum ROI.
• Performance Tracking & ReportingMonitor KPIs (engagement, reach, growth) and provide insights to refine strategies.
• Content Creation & CoordinationCollaborate with teams to create engaging, platform-specific content and maintain a content calendar.Repurpose long-form content for social media.
• Community Management
  Respond to comments and messages, engage with users, and foster community growth through interactive initiatives.
• Influencer Collaboration
  Identify and manage influencer partnerships, track campaign performance, and optimize future collaborations.
• Paid Social Media Support
  Assist with paid ad setups, track performance, and suggest optimizations.
• Brand Consistency
  Ensure all content aligns with the brand voice and collaborate with other departments.
• Competitive Analysis
  Conduct market analysis to identify trends and adjust strategies accordingly.
• Graphic & Video Content Support
  Create short-form videos and visually engaging posts to enhance content.