Digital Marketing Associate (Paid Media)

Focus Global Inc; Taguig; On-site; PHP 391,000 - 614,000; Full time

Job summary

Focus Global Inc. is seeking a Digital Marketing Associate to drive performance marketing initiatives across multiple brands, each serving distinct customer segments.

You will collaborate with business and marketing teams to conceive, execute, and evaluate campaigns across digital platforms, while analyzing ROI and optimizing spend.

Ideal candidates have a Bachelor's degree and 1–2 years experience with Google Analytics, Tag Manager, Ads, and social commerce tools.

Qualifications

• Bachelor's degree in any field.
• Excellent communication, collaboration, and data analysis skills.
• 1–2 years’ experience with Google Analytics, Tag Manager, Ads, Meta Pixel, and related platforms.

Responsibilities

• Become a digital marketing expert by mastering channels, tools, and trends.
• Implement performance marketing campaigns across various channels.
• Lead efforts to address business questions and achieve objectives.
• Maintain and analyze analytics dashboards for ROI, cost, and performance.
• Collaborate with Performance Marketing and Business teams to tailor strategies for each business unit.

Skills

Google Analytics

Google Tag Manager

Google Ads

Meta Pixel Facebook Ads

Lazada Ads

Shopee Ads

Marketing Solutions Portals

Facebook Collaborative Ads

Education

Bachelor's degree

Job description

As a Digital Marketing Associate, you will take charge of enhancing performance marketing initiatives for multiple brands, each catering to distinct customer demographics and product ranges. Your primary responsibilities will involve collaborating with the business and marketing teams to conceive, execute, and assess diverse marketing campaigns spanning various digital platforms.

Key Responsibilities

• Become a digital marketing expert by mastering channels, tools, and trends
• Implement performance marketing campaigns across various channels
• Lead efforts to address business questions and achieve objective
• Maintain and analyze analytics dashboards for ROI, cost, and performance
• Collaborate with Performance Marketing and Business teams to create tailored strategies for each business unit

Job Qualifications

• Bachelor's degree in any field
• Exceptional communication, collaboration, and data-analysis skills
• 1-2 years of experience in Google Analytics Universe (Google Analytics, Google Tag Manager, Google AdWords, etc) Meta pixel and paid posts, Lazada or Shopee Sponsored Solutions, Marketing Solutions Portals (MSP), and Collaborative Ads on Facebook

You Are an Ideal Candidate if You Are:

• Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding — this environment is perfect for someone who is independent, self-driven, and hungry for growth.
• An excellent communicator: We speak and act quickly. Say it. Mean it. Do it.
• Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.
• Love adopting new technology and software tools: We constantly look for new tools to use that will make our work more efficient and productive.
• Data-driven: We love numbers and data that will help us arrive at impactful decisions.
• Customer-centric: We do whatever it takes to satisfy our customers.