Digital Marketing Associate

Focus Global Inc.; Metro Manila; On-site; PHP 300,000 - 600,000; Full time

Job summary

Focus Global Inc. seeks a Digital Marketing Associate to join its Technology and Innovation Team in Metro Manila. You will drive digital marketing across multiple brands, implement campaigns across platforms, and analyze ROI with dashboards to continually optimize efforts.

You will collaborate with business and marketing teams to tailor strategies for each unit, translating data insights into actionable plans and impactful campaigns.

Qualifications

• Bachelor's degree in any field.
• Exceptional communication, collaboration, and data-analysis skills.
• 1-2 years of experience in Meta Ads, Google Analytics Universe, Lazada or Shopee Sponsored Solutions, and TikTok Ads.
• A passion for data and metrics-driven marketing.
• Ability to interpret data and translate findings into actionable strategies.

Responsibilities

• Stay ahead of the curve by mastering digital marketing channels, tools, and trends to ensure impactful strategies.
• Implement and manage digital marketing campaigns across various platforms, ensuring alignment with business objectives.
• Lead efforts to address business questions by leveraging metrics to measure, analyze, and improve campaign effectiveness.
• Maintain and analyze analytics dashboards to track ROI, costs, and performance metrics, ensuring continuous optimization of marketing activities.
• Work closely with Digital Marketing and Business teams to design tailored strategies for each business unit, combining creativity with data insights.

Skills

Communication skills

Collaboration

Data analysis

Data-driven marketing

Education

Bachelor's degree

Tools

Meta Ads

Google Analytics Universe

Lazada/Shopee Sponsored Solutions

TikTok Ads

Job description

The Digital Marketing Associate will join the Technology and Innovation Team at Focus Global Inc. This position will be responsible for driving digital marketing efforts across multiple brands with varying customer demographics and product lines. You will work with the business and marketing teams to devise, implement, and evaluate different marketing campaigns across a variety of digital channels. You’ll be the go to person on digital marketing!

Key Responsibilities:

• Stay ahead of the curve by mastering digital marketing channels, tools, and trends to ensure impactful strategies.

• Implement and manage digital marketing campaigns across various platforms, ensuring alignment with business objectives.

• Lead efforts to address business questions by leveraging metrics to measure, analyze, and improve campaign effectiveness.

• Maintain and analyze analytics dashboards to track ROI, costs, and performance metrics, ensuring continuous optimization of marketing activities.

• Work closely with Digital Marketing and Business teams to design tailored strategies for each business unit, combining creativity with data insights.

Job Qualifications:

• Bachelor's degree in any field

• Exceptional communication, collaboration, and data-analysis skills

• 1-2 years of experience in Meta Ads (Collaborative Ads, Auction Ads, Meta Pixel, etc.), Google Analytics Universe (Google Analytics, Google Tag Manager, Google Ads, etc) Lazada or Shopee Sponsored Solutions, and Tiktok Ads (In-Feed, Affiliate, and Livestreams)

• A passion for data and metrics-driven marketing

• Ability to interpret data and translate findings into actionable strategies