Digital Marketing Jr. Strategist

Focus Global Inc.; Taguig; On-site; PHP 390,600 - 669,600; Full time

Job summary

Focus Global Inc. is seeking a Digital Marketing Strategist to lead brand and performance marketing plans for multiple brands, collaborating with business and marketing teams to conceive, execute, and assess campaigns across digital platforms.

You will plan, execute, analyze, and optimize media plans on Meta, Google Analytics, Lazada/Shopee, and TikTok; manage budgets; communicate insights to stakeholders; thrive in a data-driven, customer-centric environment.

Qualifications

• 1-2 years of experience in digital marketing and campaign execution.
• Experience with Meta Ads platforms including Pixel and Reach & Frequency.
• Experience with Google Analytics Universe and Google Tag Manager.
• Experience with Lazada/Shopee Sponsored Solutions and Seller Center.
• Experience with TikTok Ads (In-Feed, Affiliate, Livestreams).
• Strong communication, collaboration, and data-analysis skills.
• Data-driven mindset with ability to translate findings into actionable strategies.

Responsibilities

• Develop digital media plans based on unique target markets and business objectives of managed brands.
• Manage and track digital working media budgets to deliver on business objectives.
• Identify media KPIs across the digital consumer journey and optimize campaigns to meet those KPIs.
• Negotiate with third-party digital partners to stay updated on innovations and test/learn opportunities.
• Analyze and evaluate paid media campaigns for ROI, cost, performance, and other metrics; present insights and recommendations.
• Help define business questions and objectives with internal stakeholders and provide strategic solutions through digital media.
• Build, manage, scale, and measure campaigns across a range of digital channels to hit business objectives.

Skills

Meta Ads

Google Analytics

TikTok Ads

Lazada/Shopee Sponsored Solutions

Project management

Communication

Data analysis

Data-driven marketing

Customer-centric

Interpret data to strategy

Tools

Google Tag Manager

Meta Pixel

Lazada Seller Center

Shopee Seller Center

TikTok Ads Manager

Job description

About the Role: As a Digital Marketing Strategist, you will take charge of leading and developing brand and performance marketing plans for multiple brands, each catering to distinct customer demographics and product ranges. Your primary responsibilities will involve collaborating with the business and marketing teams to conceive, execute, and assess diverse marketing campaigns spanning various digital platforms.

Key Responsibilities

[Planning & Execution]

• Develop digital media plans based on the unique target markets and business objectives of managed brands
• Manage and track digital working media budgets to deliver on business objectives
• Identify media KPIs across the digital consumer journey and drive opportunities to optimize campaigns and digital media channels to meet those KPIs
• Work and negotiate with third party digital partners to keep up to date on innovations and test and learn opportunities

[Analysis]

• Analyze and evaluate different paid media campaigns to determine ROI, cost, performance, and other metrics and ensuring set KPIs are achieved or exceeded
• Prepare and present reports with the DM team highlighting performance, insights, and recommendations to internal stakeholders

[Collaboration]

• Help define business questions and objectives with internal stakeholders and provide strategic solutions through the use of digital media
• Work with the DM team and internal stakeholders to build, manage, scale, and measure campaigns across a range of digital channels to hit business objectives

Job Qualifications

1-2 years of experience in:

• Meta Ads (Collaborative Ads, Reach and Frequency, Auction Ads, Meta Pixel, etc.)
• Google Analytics Universe (Google Analytics, Google Tag Manager, Google Ads, etc.)
• Lazada or Shopee Sponsored Solutions and Seller Center
• Tiktok Ads (In-Feed, Affiliate, and Livestreams)
• Project management experience
• Exceptional communication, collaboration, and data-analysis skills
• A passion for data and metrics-driven marketing
• Ability to interpret data and translate findings into actionable strategies

You Are an Ideal Candidate if You Are:

• Entrepreneurial: We are a team that is nimble and quick to adapt. There will be minimal to no hand-holding — this environment is perfect for someone who is independent, self-driven, and hungry for growth.
• An excellent communicator: We speak and act quickly. Say it. Mean it. Do it.
• Comfortable giving and receiving feedback: We believe in radical candor. Everyone is empowered to speak their mind and constantly share feedback.
• Love adopting new technology and software tools: We constantly look for new tools to use that will make our work more efficient and productive.
• Data-driven: We love numbers and data that will help us arrive at impactful decisions.
• Customer-centric: We do whatever it takes to satisfy our customers.