Digital Marketing Assistant

Asian Consulting Group; Quezon City; On-site; PHP 360,000 - 640,000; Full time

Job summary

Asian Consulting Group seeks a Digital Marketing Officer to plan and execute web, SEO, email, social media and display campaigns across our digital platforms. You will design, monitor, and optimize campaigns to drive leads and engagement while reporting performance against KPIs.

The ideal candidate has a Bachelor's in Marketing and proven experience managing SEO, social media campaigns, and analytics tools such as Google Analytics, with strong copywriting and content creation skills.

Qualifications

• Bachelor's Degree in Marketing or related field.
• Proven work experience as a Digital Marketing Officer.
• Experience leading SEO, marketing databases, social media campaigns.
• Excellent copywriting skills.
• Ability to deliver creative content (text, image and video).
• Solid knowledge of SEO, keyword research and Google Analytics.
• Highly creative with experience in identifying target audiences and designing campaigns.

Responsibilities

• Plan and execute all web, SEO, database marketing, email, social media and display advertising campaigns.
• Design, build and monitor the Social Media Platforms of ACG and TaxWhizPH if necessary
• Measure and report performances of all social media engagements, marketing campaigns and assess effectiveness based on the targets and KPI.
• Identify trends, insights and optimize expenditures of the Marketing team.
• Brainstorm new and creative growth strategies. Contribute to strategizing and managing digital platforms of ACG and TWPH
• Collaborate with the Marketing Team in building marketing plans, executing marketing initiatives and enhancing the brand and identity of ACG to generate leads.
• Recommend creative builds in line with brand guidelines and marketing plan
• Manage analytics and promotional boostings online
• Support in-house creative production for TV shows, digital shows, webinars and contents
• Recommend digital avenues ACG can explore for client lead generation
• Write/Edit press releases, feature articles, scripts, and marketing contents that highlights the initiatives, advocacies, engagements, and promotional materials of Asian Consulting Group (ACG) and TaxWhizPH (TWPH)
• Produce letters, proposals, and presentations for networks & partnerships and business development;
• Manage and develop website content & digital marketing;

Skills

SEO

Social media marketing

Campaign management

Copywriting

Google Analytics

Content creation

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Job description

Job Description:

1. Plan and execute all web, SEO, database marketing, email, social media and display advertising campaigns.
2. Design, build and monitor the Social Media Platforms of ACG and TaxWhizPH if necessary
3. Measure and report performances of all social media engagements, marketing campaigns and assess effectiveness based on the targets and KPI.
4. Identify trends, insights and optimize expenditures of the Marketing team.
5. Brainstorm new and creative growth strategies. Contribute to strategizing and managing digital platforms of ACG and TWPH
6. Collaborate with the Marketing Team in building marketing plans, executing marketing initiatives and enhancing the brand and identity of ACG to generate leads.
7. Recommend creative builds in line with brand guidelines and marketing plan
8. Manage analytics and promotional boostings online
9. Support in-house creative production for TV shows, digital shows, webinars and contents
10. Recommend digital avenues ACG can explore for client lead generation
11. Write/Edit press releases, feature articles, scripts, and marketing contents that highlights the initiatives, advocacies, engagements, and promotional materials of Asian Consulting Group (ACG) and TaxWhizPH (TWPH)
12. Produce letters, proposals, and presentations for networks & partnerships and business development;
13. Manage and develop website content & digital marketing;

Qualification:

1. Bachelor's Degree in Marketing or related fields
2. Proven work experience as a Digital Marketing Officer (DMO)
3. Demonstrable experience leading and managing SEO, marketing database, social media and campaigns
4. Excellent copywriting skills
5. Ability to deliver creative content (text, image and video)
6. Solid knowledge of SEO, keyword research and Google Analytics
7. Highly creative with experience in identifying target audiences and designing campaigns that engage, inform and motivate.
8. Familiarity with web design is a plus
9. Excellent communication skills
10. Up to date with the latest trends and best practices in online marketing