Digital Marketing Specialist

Globaltize; Manila; On-site; PHP 350,000 - 520,000; Full time

Job summary

Globaltize is seeking a Digital Marketing Specialist to expand reach, manage paid campaigns, and drive e-commerce growth for a fast-growing Asian groceries platform. You will handle Meta Ads, social channels, email marketing, and corporate partnerships to bring fresh catalog to new audiences.

Ideal candidates have 3+ years in digital marketing, hands-on Meta Ads expertise, and experience with Shopify or Squarespace. Strong analytics and self-directed project execution are essential for success.

Qualifications

• 3+ years of digital marketing experience with a focus on e-commerce.
• Proven track record of building and managing paid advertising campaigns using Meta Ads.
• Hands-on experience with Shopify or Squarespace and email marketing platforms.
• Proficiency with Canva or video editing tools for content creation.
• Strong analytics to measure campaign performance and ROI.

Responsibilities

• Plan, launch, and optimize Meta Ads campaigns to reach diverse consumer segments and maximize ROI.
• Drive qualified traffic to the online store and optimize product listings for conversion.
• Manage social media content calendars, visuals, posts, and community engagement.
• Design and execute high-converting email marketing campaigns with audience segmentation.
• Lead corporate business development for employee benefit grocery programs with clients.
• Create promotional graphics and video content showcasing fresh food and specialty groceries.

Skills

Digital marketing

E-commerce

ROI tracking

Analytics

Project management

Content planning

Tools

Meta Ads

Shopify

Squarespace

Email marketing platforms

Job description

About the role

As a Digital Marketing Specialist, you will play a pivotal role in expanding reach, executing high-impact paid campaigns, managing engaging social channels, and fostering corporate partnerships that bring unique catalog to new audiences for a fast-growing e-commerce retail platform specializing in high-quality Asian groceries and fresh specialty food.

Key responsibilities

• Plan, launch, and optimize targeted Meta Ads campaigns to reach diverse consumer segments and maximize ROI




• Drive qualified traffic to the online store, optimizing product listings and user journeys to boost conversion rates




• Oversee social media channels by building content calendars, producing visual assets, publishing posts, and engaging with community




• Design and execute high-converting email marketing campaigns utilizing advanced customer segmentation strategies




• Lead corporate business development outreach to establish employee benefit grocery programs with business clients




• Create eye-catching promotional graphics and video content that showcase fresh food and specialty grocery offerings

About you

• Minimum 3+ years of digital marketing experience with a strong background in e-commerce




• Proven track record of building and managing paid advertising campaigns using Meta Ads




• Hands-on expertise with major e-commerce platforms (such as Shopify or Squarespace) and email marketing platforms




• Proficiency with design and video tools, including Canva and standard video editing applications




• Strong analytical skills with the ability to measure campaign performance and track marketing ROI




• Self-directed work ethic with the capability to manage projects independently from concept to execution