Job Summary
The Digital Growth & E-Commerce Specialist is responsible for executing marketing campaigns (paid and organic) and maintaining a smooth, conversion‑focused website and e‑commerce experience. This role ensures that products, campaigns, and digital assets are accurately implemented, the customer journey is tested end‑to‑end, and marketing initiatives are properly reflected across the website and e‑commerce platforms. The role works closely with developers for technical fixes but is not a heavy coding role. This is a hands‑on, mid‑level position suited for someone with solid experience in digital marketing and e‑commerce execution.
Key Responsibilities
- Website & E-Commerce Experience
- Support website updates and enhancements using WooCommerce and Vue.js (implementation level)
- Manage product listings, descriptions, pricing, images, and categories
- Ensure backend data accuracy for clean and consistent front‑end display
- Implement content, layout, and minor UX improvements
- Test website flows including navigation, product pages, checkout, and promotions
- Perform QA checks before launches, sales, and campaign rollouts
- Identify website, UX, or technical issues and coordinate with developers for resolution
- Resolve basic website‑related customer issues and flag recurring problems
- Apply basic SEO best practices to website pages and product listings
- Marketing Campaigns & Content Execution
- Execute digital marketing campaigns (paid and organic) and track performances
- Prepare, create, and manage campaign assets (static visuals, banners, short videos)
- Create content for website updates, launches, promotions, and social media
- Plan social media content calendars and posting schedules
- Ensure marketing campaigns are accurately reflected on the website and e‑commerce platforms
- Generate needed reports for brands marketing performances
Qualifications (Required)
- Bachelor's degree in Marketing, Communications, IT, Multimedia Arts, or related field
- 24 years of experience in digital marketing, e‑commerce, or website support
- Working knowledge of website content management
- Familiarity with Vue.js or modern front‑end frameworks (testing/implementation level)
- Experience creating digital marketing content and assetsStrong eye for layout, UX, and visual consistency
Skills & Tools
- E‑commerce backend management (WooCommerce, Shopee, and Lazada)
- Website content updates, testing, and QA
- Design tools (Canva, Adobe Creative Suite, or similar)
- Basic photo and video editing
- Basic understanding of SEO and digital advertising concepts (Google Ads, Meta Ads)