Digital Experience & Marketing Tech Manager (RRP)

Hammerjack Pty Ltd; Philippines; Remote; PHP 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Annual bonus

Employee Stock Purchase Plan

Medical, dental, and vision insurance

Life insurance

401(K) plan with company match

Paid time off and family leave

Disability coverage

Tuition assistance

Flexible dress code

Office events and volunteering

Job summary

JTI seeks a Digital Experience & Marketing Technology Manager to lead the owned digital platform, website operations and marketing tech for Reduced Risk Products. You will work with global IT, Brand and Finance to optimize the digital ecosystem and drive consumer acquisition, engagement and retention.

The role requires 5+ years in digital platform management, strong CMS and analytics skills, and experience coordinating with agencies and cross-functional teams.

Qualifications

• Bachelor's degree in Marketing or a related field.
• At least five years of experience in digital platform management, website operations or a related digital role.
• Experience managing owned digital platforms, including CMS administration, website operations, analytics implementation and digital technology integration.
• Proven experience building, launching, and scaling website platforms from the ground up, with a strong understanding of website operations, digital marketing platforms, analytics, and the broader digital marketing landscape.
• Experience managing external agencies, technology vendors, and cross-functional stakeholders, combined with strong communication, collaboration, leadership, and critical-thinking skills.
• Experience in Reduced Risk Products or another regulated consumer category is strongly preferred, with knowledge of U.S. RRP digital operations and regulations considered an advantage; fluent English and a proactive, self-starting approach with a strong sense of ownership are essential.

Responsibilities

• Contribute to the Reduced Risk Products digital strategy and continuously optimize the owned website platform and digital brand experience
• Establish and manage the digital ecosystem supporting search engine optimization, paid media, customer relationship management, analytics and consumer registration
• Own the end-to-end website ecosystem, including platform development, web analytics, asset tagging, search engine optimization setup, and customer relationship management capabilities, delivering outcomes through a combination of internal expertise, external agency partners, and local IT resources
• Develop consumer data capture infrastructure, registration journeys, marketing automation capabilities and consumer registration experiences
• Collaborate with local and global Information Technology teams to identify appropriate solutions for the United States digital ecosystem
• Establish an age-verification system in compliance with local regulations
• Enable lead-generation initiatives through website optimization, landing pages, digital capabilities and collaboration with local retail teams
• Manage the execution of digital campaigns based on briefs provided by the Brand Team and Consumer Programs Lead Manager
• Implement campaign measurement and A/B testing across website and customer relationship management platforms
• Coordinate digital assets and content with Brand, Legal and Corporate Affairs stakeholders
• Analyze website, campaign, digital platform and e-commerce performance and recommend improvements
• Manage the digital and website operations budget and review budget phasing in collaboration with Finance

Job description

JTI seeks a Digital Experience & Marketing Technology Manager to lead the owned digital platform, website operations and marketing tech for Reduced Risk Products. You will work with global IT, Brand and Finance to optimize the digital ecosystem and drive consumer acquisition, engagement and retention.

The role requires 5+ years in digital platform management, strong CMS and analytics skills, and experience coordinating with agencies and cross-functional teams.