LinkedIn Digital Marketing Analyst

TRT; Angeles; On-site; PHP 380,000 - 580,000; Full time

Job summary

TRT is seeking a Digital Marketing Analyst to integrate creative production, web development, and analytics to drive business growth and brand consistency. You will collaborate with internal teams and external partners to deliver professional digital content for B2B and enterprise audiences.

The role involves managing digital assets, website maintenance, and performance tracking using Google Analytics, Adobe Analytics, and Google Tag Manager.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, IT, Multimedia, Design, or related field.
• 2–3 years of relevant experience in digital marketing, digital communications, creative production, web development, or related field.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, InDesign, and Premiere Pro.
• Working knowledge of Figma and Canva.
• Strong ability to create professional digital presentations and visual materials for B2B and enterprise audiences.
• Familiarity with digital analytics and tracking tools such as Google Analytics, Adobe Analytics, and Google Tag Manager.
• Strong written, verbal, and presentation skills.
• Ability to translate technical or complex information clearly for non-technical audiences.

Responsibilities

• Develop and execute B2B and enterprise-focused digital marketing initiatives aligned with business and brand objectives.
• Create digital marketing assets using Adobe Creative Cloud, particularly Photoshop, Illustrator, InDesign, and Premiere Pro.
• Develop professional digital presentations and visual materials for clients, leadership, business proposals, and other enterprise audiences.
• Design and collaborate on digital assets using Figma and Canva.
• Support website development and maintenance, including web content, landing pages, UX improvements, and basic web development.
• Translate complex technical or business information into clear and visually effective digital content.
• Maintain consistent branding, visual quality, usability, and accuracy across digital marketing materials and platforms.
• Collaborate with internal teams, developers, agencies, and third-party partners to execute digital marketing projects.
• Monitor website and digital marketing performance using tools such as Google Analytics, Adobe Analytics, and Google Tag Manager.
• Analyze digital performance, user behavior, engagement, and conversion data to identify opportunities for improvement.
• Prepare performance reports and provide actionable recommendations based on digital marketing data.
• Stay informed about relevant digital tools, technologies, and emerging practices that can improve marketing effectiveness.

Skills

Digital marketing

Web development

Creative production

B2B communications

Presentations

Cross-functional teamwork

Education

Bachelor's degree

Tools

Adobe Creative Cloud

Figma

Canva

Job description

The Digital Marketing Analyst will support TRT’s digital marketing initiatives by combining creative production, web development, digital content, enterprise presentations, and marketing analytics to support business growth and brand communication.

The role will work closely with internal teams, leadership, and third-party partners to develop professional digital assets and experiences for B2B and enterprise audiences. The ideal candidate should be both creative and technically capable, with the ability to translate business and technical information into clear, engaging, and professional digital content.

The DgMA will also support website management, digital marketing platforms, performance tracking, and optimization while maintaining strong standards for quality, accuracy, and brand consistency.

• Develop and execute B2B and enterprise-focused digital marketing initiatives aligned with business and brand objectives.
• Create digital marketing assets using Adobe Creative Cloud, particularly Photoshop, Illustrator, InDesign, and Premiere Pro.
• Develop professional digital presentations and visual materials for clients, leadership, business proposals, and other enterprise audiences.
• Design and collaborate on digital assets using Figma and Canva.
• Support website development and maintenance, including web content, landing pages, UX improvements, and basic web development.
• Translate complex technical or business information into clear and visually effective digital content.
• Maintain consistent branding, visual quality, usability, and accuracy across digital marketing materials and platforms.
• Collaborate with internal teams, developers, agencies, and third-party partners to execute digital marketing projects.
• Monitor website and digital marketing performance using tools such as Google Analytics, Adobe Analytics, and Google Tag Manager.
• Analyze digital performance, user behavior, engagement, and conversion data to identify opportunities for improvement.
• Prepare performance reports and provide actionable recommendations based on digital marketing data.
• Stay informed about relevant digital tools, technologies, and emerging practices that can improve marketing effectiveness.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Information Technology, Multimedia, Design, or a related field.
• 2–3 years of relevant experience in digital marketing, digital communications, creative production, web development, or a related field.
• Proficiency in Adobe Creative Cloud, particularly Photoshop, Illustrator, InDesign, and Premiere Pro.
• Working knowledge of Figma and Canva.
• Strong ability to create professional digital presentations and visual materials for B2B and enterprise audiences.
• Understanding of B2B digital marketing and how digital content, websites, presentations, and other platforms support business objectives.
• Familiarity with digital analytics and tracking tools such as Google Analytics, Adobe Analytics, and Google Tag Manager.
• Strong understanding of visual hierarchy, layout, typography, branding, and information presentation.
• Strong attention to detail and commitment to quality.
• Strong written, verbal, and presentation skills.
• Ability to communicate technical or complex information clearly to non-technical audiences.
• Ability to manage multiple projects and work effectively with cross-functional teams.
• Self-motivated, organized, and able to work independently with minimal supervision.
• Strong problem-solving and critical-thinking skills.

Preferred Qualifications

• Experience working in a B2B technology, IT, telecommunications, cybersecurity, infrastructure, or other enterprise environment.
• Experience creating marketing materials for technical products or services.
• Experience with SEO, email marketing, marketing automation, or digital campaign management.
• Experience with video editing, multimedia production, or motion graphics.
• Familiarity with UI/UX principles and responsive web design.
• Experience using AI or emerging digital marketing tools to improve creative and marketing workflows.