Digital E‑Commerce & Trade Marketing Strategist

Mulson's Trading Corporation; Muntinlupa; On-site; PHP 420,000 - 540,000; Full time

Job summary

Mulson's Trading Corporation is seeking a Digital, E-Commerce & Trade Marketing Specialist to execute and coordinate online and offline marketing activities for home appliances and consumer electronics.

You will work with Sales, Product, Warehouse, Logistics, dealers, and retail partners to boost brand awareness, online traffic, and sales growth, while managing marketplaces and content optimization.

Qualifications

• Bachelor's degree in Marketing or related field.
• 2–4 years in Digital Marketing, Social Media, E-Commerce, or Trade Marketing.
• Hands-on knowledge of Social Media Marketing and E-Commerce.
• Familiar with Facebook, Instagram, TikTok, Lazada, Shopee, and TikTok Shop.
• Knowledge of content creation, online campaigns, marketplace promotions, and digital analytics.
• Strong analytical and communication skills; able to coordinate multiple campaigns simultaneously.

Responsibilities

• Manage and grow the company's presence on Facebook, Instagram, TikTok, and other digital channels.
• Plan content calendars and create/coordinate posts, Reels, videos, product promotions, and campaigns.
• Execute organic and paid digital campaigns to increase reach, engagement, traffic, and conversions.
• Monitor social media performance, trends, competitors, and customer behavior.
• Manage and optimize the company's presence on Lazada, Shopee, TikTok Shop, and other marketplaces.
• Maintain and improve product listings, content, pricing, keywords, and online merchandising.
• Execute marketplace campaigns, vouchers, bundles, flash sales, and seasonal promotions.
• Monitor online sales, traffic, conversion rates, competitors, and platform performance.
• Support dealer and retail marketing programs, promotions, and product launches.
• Coordinate in-store displays, merchandising, POS materials, and brand visibility.

Skills

Social Media Marketing

E-Commerce

Trade Marketing

Content creation

Digital analytics

Analytical skills

Coordination skills

Communication

Campaign planning

Marketplaces knowledge

Education

Bachelor's degree in Marketing, Business Administration, Advertising, Communications, E-Commerce, or related field

Tools

Facebook/Instagram/TikTok

Meta Business Suite

Lazada/Shopee/TikTok Shop

Job description

Mulson's Trading Corporation is seeking a Digital, E-Commerce & Trade Marketing Specialist to execute and coordinate online and offline marketing activities for home appliances and consumer electronics.

You will work with Sales, Product, Warehouse, Logistics, dealers, and retail partners to boost brand awareness, online traffic, and sales growth, while managing marketplaces and content optimization.