Marketing Specialist

Plastic Container Packaging Corp.; Manila; On-site; PHP 279,000 - 558,000; Full time

Job summary

Plastic Container Packaging Corp. in Manila is seeking an E-commerce Marketing Specialist to develop and execute online marketing strategies that showcase the company’s products and brand.

You will drive traffic, optimize conversions, and work closely with product, design, sales, and support teams to create a cohesive online presence. The role requires hands-on expertise in email, social media, and website analytics, plus strong analytical and communication skills.

Qualifications

• Experience in planning and executing digital marketing campaigns.
• Knowledge of email, social media, and web analytics tools.
• Strong analytical and data interpretation skills.

Responsibilities

• Developing and executing Marketing Plans: implement strategies to attract visitors and engage with products.
• Managing online campaigns: plan, execute, and optimize email, social, and paid advertising.
• Staying up-to-date on industry trends and best practices in e-commerce.
• Collaborating with product, design, sales, and customer support teams for a cohesive online presence.
• Demonstrating digital marketing expertise in Email, Social Media, and Website Analytics.
• Analyzing data, tracking key metrics, and identifying areas for improvement.
• Communicating content effectively across teams and channels.
• Maintaining accuracy in content creation and campaign management.

Skills

Digital Marketing

Email Marketing

Social Media Marketing

Website Analytics

Campaign Management

Data Analysis

Job description

JD: E-COMMERCE MARKETING SPECIALIST

E-commerce Marketing Specialistdevelops and executes Online Marketing strategies to represent the company's products/brand. This involves managing various Digital Marketing activities, analyzing Campaign Performance, and Optimizing Strategies to achieve business goals.

An E-commerce Marketing Specialist is a key player in driving and ensuring a successful online presence for a business.

Responsibilities:

• Developing and executing Marketing Plans:

  -By implementing strategies to attract visitors/clientele to the e-commerce website and encouraging them to interact with products and content.

• Managing online campaigns:

  -Overseeing the planning, execution, and optimization of various online marketing campaigns, including email marketing, social media marketing, and paid advertising.

• Staying up-to-date on industry trends:

  -Keeping abreast of the latest e-commerce trends, technologies, and best practices to ensure strategies are current and effective.

• Collaborating with other teams:

  -Working with product management, design, sales, and customer support teams to ensure a cohesive online presence and customer experience.

• Digital Marketing expertise:

  -Strong knowledge of Email Marketing, Social Media Marketing, and Website Analytics.

• Analytical skills:

  -Ability to analyze data, track key metrics, and identify areas for improvement.

• Communication skills:

  -Excellent written and verbal communication skills for creating compelling content and communicating with various teams.

• Attention to detail:

  -Ensuring accuracy in content creation, campaign management, and data analysis.