Digital Coordinator

Sunlight Hotels & Resorts; Parañaque; On-site; PHP 40,000 - 70,000; Full time

Benefits offered by this job

Employee rates on accommodations and F

Professional development opportunities

Career growth within expanding group

Collaborative team environment

Job summary

Sunlight Hotels & Resorts is seeking a creative and data‑driven Digital & Social Media Officer to manage the online presence of three properties. You will craft content, manage social channels, optimize website visibility, and turn digital touchpoints into bookings.

The role blends photography, video, copywriting and analytics in a hands‑on, fast‑paced environment. Responsibilities include social media management, content creation, website updates, SEO, email marketing, and monthly reporting.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Hospitality, or a related field.
• Minimum 2–3 years of experience in digital marketing, social media management, or a similar role — hospitality experience is a strong advantage.
• Proficient in Meta Business Suite, Google Analytics (GA4), Google Search Console, and basic SEO tools (SEMrush, Ahrefs, or similar)
• Strong photography and video editing skills; proficiency in Canva, Adobe Lightroom, Premiere Pro, or CapCut
• Working knowledge of email marketing platforms (Mailchimp, Klaviyo, or similar)
• Excellent written English with a strong eye for detail and brand consistency
• Ability to manage multiple properties and deadlines simultaneously without losing quality
• Self‑starter who can work independently and proactively — you won't wait to be told what to post
• Willingness to occasionally work on weekends or holidays to cover resort events and real‑time content needs

Responsibilities

• Social Media Management: Plan, manage, and grow the social media presence of all three properties across Facebook, Instagram, TikTok, and LinkedIn.
• Content Creation: Produce high-quality photos, videos, reels, and graphics for use across digital platforms and write compelling captions.
• Website Management: Oversee and regularly update website content, optimize landing pages for conversions and mobile, and coordinate with developers.
• SEO: Implement on-page SEO, conduct keyword research, optimize meta titles/descriptions/alt tags, track rankings and organic traffic.
• Email Marketing: Build and manage email database, design campaigns, monitor metrics, and align with booking targets.
• Analytics & Reporting: Track monthly performance across channels, report insights to management, and monitor guest reviews.

Skills

Social media management

Content creation

Analytics

English writing

Project management

Photography

Video editing

SEO basics

Self-motivation

Hospitality awareness

Education

Bachelor's degree in Marketing, Communications, Digital Media, Hospitality

Tools

Meta Business Suite

Google Analytics GA4

Google Search Console

SEMrush

Ahrefs

Canva

Adobe Lightroom

Premiere Pro

CapCut

Mailchimp

Klaviyo

Job description

Sunlight Hotels and Resorts is looking for a creative and data‑driven Digital & Social Media Officer to manage the online presence of our three properties. You will be the driving force behind our digital storytelling — crafting compelling content, managing our social channels, optimizing our website visibility, and turning digital touchpoints into bookings. This is a hands‑on role suited for someone who is equally comfortable behind a camera, inside a content calendar, and inside a Google Analytics dashboard.

Key Responsibilities

Social Media Management

• Plan, manage, and grow the social media presence of all three Sunlight properties across Facebook, Instagram, TikTok, and LinkedIn
• Develop and maintain a monthly content calendar aligned with promotions, seasonal campaigns, and property events
• Engage with followers, respond to comments and direct messages in a timely and brand-appropriate manner
• Monitor competitor accounts and industry trends to keep content fresh and relevant
• Manage paid social campaigns including boosted posts and Meta Ads

Content Creation

• Produce high-quality photos, videos, reels, and graphics for use across digital platforms
• Write compelling captions, blog posts, and promotional copy that reflect each property's voice and personality
• Coordinate with department heads and on‑site teams to capture content during events, peak seasons, and new offerings
• Maintain a content library of resort imagery, video assets, and branded templates

Website Management

• Oversee and regularly update the website content for all three properties (text, images, promotions, room descriptions)
• Ensure all landing pages are optimized for conversion, mobile‑friendly, and up to date
• Coordinate with web developers or platform support for technical updates and improvements
• Monitor website performance and user behavior through Google Analytics and similar tools

Search Engine Optimization (SEO)

• Implement on-page SEO best practices across all property websites
• Conduct keyword research relevant to each property's market and target audience
• Optimize meta titles, descriptions, image alt tags, and URL structures
• Track keyword rankings and organic traffic growth; prepare monthly reports with recommendations

Email Marketing

• Build and manage the email database for all three properties, ensuring GDPR/data privacy compliance
• Design and deploy email campaigns for promotions, packages, loyalty updates, and seasonal offers
• Monitor open rates, click‑through rates, and conversion data; A/B test subject lines and content formats
• Coordinate with the Sales and Revenue teams to align email sends with booking targets

Analytics & Reporting

• Track and report on key digital performance metrics across all channels monthly (reach, engagement, website traffic, email performance, ad spend vs. ROI)
• Prepare clear, actionable reports for management that tie digital activity to business outcomes
• Use data insights to continuously improve content strategy, posting frequency, and campaign targeting
• Monitor and respond to guest reviews across Google, TripAdvisor, Booking.com, and other OTA review platforms
• Flag recurring feedback themes to management and relevant department heads
• Uphold a consistent, professional, and guest‑first tone across all responses

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Hospitality, or a related field
• Minimum 2–3 years of experience in digital marketing, social media management, or a similar role — hospitality experience is a strong advantage
• Proficient in Meta Business Suite, Google Analytics (GA4), Google Search Console, and basic SEO tools (SEMrush, Ahrefs, or similar)
• Strong photography and video editing skills; proficiency in Canva, Adobe Lightroom, Premiere Pro, or CapCut
• Working knowledge of email marketing platforms (Mailchimp, Klaviyo, or similar)
• Excellent written English with a strong eye for detail and brand consistency
• Ability to manage multiple properties and deadlines simultaneously without losing quality
• Self‑starter who can work independently and proactively — you won't wait to be told what to post
• Willingness to occasionally work on weekends or holidays to cover resort events and real‑time content needs

What We Offer

• Competitive salary commensurate with experience
• Exposure to multi-property digital marketing across diverse hospitality brands
• Collaborative team environment with direct access to management
• Employee rates on accommodations and F&B across all Sunlight properties
• Professional development and upskilling opportunities
• Career growth within an expanding hospitality group