Marketing Specialist

Fil-Estate CORE, Inc.; El Nido; On-site; PHP 300,000 - 420,000; Full time

Job summary

Fil-Estate CORE, Inc. in Palawan is seeking a creative digital marketing specialist to develop and execute social media campaigns for our resort brand, rooms, and offers.

The role focuses on content creation and brand promotion across platforms, with an emphasis on timely publishing and performance tracking. You will manage Facebook, Instagram, TikTok and other platforms, coordinate with influencers and content creators, and assist with paid campaigns while maintaining a consistent content

Qualifications

• Experience in digital marketing and social media
• Ability to create engaging photo and video content
• Knowledge of paid campaigns and analytics

Responsibilities

• Develop and execute digital marketing and social media campaigns
• Manage Facebook, Instagram, TikTok, and other relevant platforms
• Create engaging photo, video, and promotional content
• Plan and maintain a consistent social media content calendar
• Promote rooms, amenities, packages, activities, and special offers
• Monitor social media trends, engagement, and marketing performance
• Assist with Meta Ads and other paid advertising campaigns
• Coordinate with influencers, travel partners, and content creators

Skills

Digital marketing

Social media management

Content creation

Campaign planning

Influencer partnerships

Job description

About the role

Develop and execute social media and digital marketing campaigns, create engaging photo and video content, manage social platforms, and promote the resort's brand, rooms, and offers.

Key responsibilities

• Develop and execute digital marketing and social media campaigns

• Manage Facebook, Instagram, TikTok, and other relevant platforms

• Create engaging photo, video, and promotional content

• Plan and maintain a consistent social media content calendar

• Promote rooms, amenities, packages, activities, and special offers

• Monitor social media trends, engagement, and marketing performance

• Assist with Meta Ads and other paid advertising campaigns

• Coordinate with influencers, travel partners, and content creators

About you

• Must be creative, organized, proactive, and knowledgeable in digital marketing

• Hospitality, tourism, or resort marketing experience is a plus