Digital Marketing executive

Panglao Bay Premiere Parks & Resorts Corporation (South Palms Resort Panglao); Panglao; On-site; PHP 600,000 - 800,000; Full time

Job summary

Panglao Bay Premiere Parks & Resorts Corporation (South Palms Resort Panglao) is seeking a Digital Marketing Manager to develop and execute integrated campaigns aligned with sales and revenue goals.

You will manage the resort’s website, email marketing, and paid digital ads; create engaging social media content; and coordinate with Sales, Reservations, and Operations to promote packages and events. The role emphasizes analytics and ROI-driven decisions.

Responsibilities

• Develop and execute integrated digital marketing campaigns aligned with the resort's sales and revenue objectives.
• Manage and optimize the resort's website, email marketing, and paid digital advertising campaigns.
• Create and oversee engaging content for social media platforms, ensuring brand consistency and audience engagement.
• Coordinate with Sales, Reservations, and Operations to promote room packages, dining offers, events, and seasonal campaigns.
• Monitor campaign performance using analytics tools and provide regular reports with actionable insights and ROI recommendations.
• Manage the resort's online reputation by monitoring guest reviews and coordinating timely responses.
• Maintain the digital content calendar and ensure timely publication of promotional materials.
• Collaborate with photographers, videographers, influencers, media partners, and external agencies to enhance brand visibility.
• Stay updated on digital marketing trends, emerging technologies, and competitor activities to identify growth opportunities.

Job description

• Develop and execute integrated digital marketing campaigns aligned with the resort's sales and revenue objectives.

• Manage and optimize the resort's website, email marketing, and paid digital advertising campaigns.

• Create and oversee engaging content for social media platforms, ensuring brand consistency and audience engagement.

• Coordinate with Sales, Reservations, and Operations to promote room packages, dining offers, events, and seasonal campaigns.

• Monitor campaign performance using analytics tools and provide regular reports with actionable insights and ROI recommendations.

• Manage the resort's online reputation by monitoring guest reviews and coordinating timely responses.

• Maintain the digital content calendar and ensure timely publication of promotional materials.

• Collaborate with photographers, videographers, influencers, media partners, and external agencies to enhance brand visibility.

• Stay updated on digital marketing trends, emerging technologies, and competitor activities to identify growth opportunities.