Digital Marketing Officer

Newport World Resorts; Pasay; On-site; PHP 600,000 - 900,000; Full time

Job summary

Newport World Resorts is seeking a Digital Marketing lead to execute and manage online marketing strategies across multiple channels. You will oversee content, SEO/SEM efforts, and data analytics to boost brand awareness, traffic, and conversions for the resort property.

You will collaborate with internal teams to align campaigns with business objectives, monitor trends, and optimize campaigns for higher ROI. Fresh graduates welcome; 2–3 years preferred in hospitality marketing.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business or related field.
• 2-3 years of experience in digital marketing preferably within the hospitality or resort industry.
• Excellent verbal and written communication skills.
• Analytical skills.

Responsibilities

• Develop and execute online marketing strategies to increase brand awareness and drive traffic.
• Oversee website content and SEO/SEM to improve website traffic and conversions.
• Plan and monitor digital campaigns across social, search, email and paid channels.
• Track digital performance, analyze campaigns and optimize strategies.

Skills

Digital marketing

Strategic thinking

Analytical skills

Verbal & written communication

Project management

Collaboration

Adaptability

Attention to detail

Education

Bachelor’s degree in Marketing, Digital Marketing, Business or related field

Tools

Google Workspace

Job description

JOB SUMMARY

Responsible for executing and managing online marketing strategies for Newport World Resorts. This includes overseeing digital advertising, content creation, social media management, SEO/SEM and data analytics aimed to increase brand awareness, drive traffic and enhance the property's online presence. Handles more and bigger campaigns relative to Casino, Discover (Always On), The Whisky Library and tactical executions.

Digital Strategy Development

• Align strategy with business objectives on awareness and total guest experience.
• monitor and analyze digital trends, competition and emerging technologies in relation to the digital roadmap.
• Collaborate with internal departments to identify opportunities on executions and technologies.

Website and content management

• Oversee content plan to ensure optimum use through seamless navigation and functions as aligned to the brand.
• Implements SEO/SEM strategies and assists efforts to improve website traffic and conversions.

Digital Campaigns

• Plans, executes and monitors digital marketing campaigns across various channels (Social, search engines, email and paid advertisements).
• Analyze the effectiveness of campaigns and adjust strategies as needed.
• Discover (Always on) campaign, Casino, The Whisky Library and Tactical executions.

Data and Analytics

• Tracks and measures digital performance, social engagements and marketing campaign success.
• Utilizes customer data for personalized marketing strategies.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Digital Marketing, Business or related field.
• 2-3 years of experience in digital marketing preferably within the hospitality or resort industry.
• Possesses excellent verbal and written communication skills.
• Has good analytical skills.
• Self-motivated, reliable, and able to deliver results.
• Organized and has a great attention to details.
• Able to build working relationship and deal with different types of individuals.
• Adaptable and can handle stressful and high-pressure situations.
• Proficient in computer applications (Google Workspace).
• Fresh graduates are welcome to apply.