Marketing Officer (SM- Lanang, Davao)

SM Supermalls (Shopping Center Management Corporation); Davao City; On-site; PHP 280,000 - 420,000; Full time

Job summary

SM Supermalls (Shopping Center Management Corporation) seeks a Marketing Officer to design and manage advertising and marketing strategies that drive traffic and sales based on market research and mall customer insights.

You will use creativity across multiple media to promote events, promotions, activations, and sponsorships, supporting system-wide campaigns. On-site role at SM Lanang Premier is required.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business Administration, Communication Arts, or any 4-year related course.
• Preferably with relevant work experience in a Marketing function exhaustively covering digital marketing, brand management, project management, advertising, promotion, market research, media, marketing communications, events management, and retail marketing

Responsibilities

• Designs, develops, implements and monitors advertising and marketing strategies that increase customer traffic and sales based on comprehensive marketing research and understanding of the mall's customer base.
• Uses creativity in building interest in consumers by employing marketing techniques through various types of media, including mall events, promotions, activations, sponsorships, and system-wide campaigns.

Job description

The Marketing Officer designs, develops, implements, and monitors advertising and marketing strategies/initiatives that increase customer traffic and sales based on comprehensive marketing research and an understanding of the mall's customer base. They use creativity in building interest in consumers by employing marketing techniques through various types of media. These are but not limited to the mall's events and advertising campaigns; implementation of system-wide requirements for promotions, activations, and management activities; and sponsorships.

Educational Requirements:

• Candidates must have a Bachelor's degree in Marketing, Advertising, Business Administration, Communication Arts, or any 4-year related course.

Experience Requirements:

• Preferably with relevant work experience in a Marketing function exhaustively covering digital marketing, brand management, project management, advertising, promotion, market research, media, marketing communications, events management, and retail marketing

Work Location:

• The candidate must be willing to be assigned to SM Lanang Premier