Digital Campaign Associate (Ads)

Klaiya; Metro Manila; Hybrid; PHP 30,000 - 40,000; Full time

Job summary

A digital marketing firm based in the Philippines is looking for a Social Media Specialist. This entry-level position focuses on developing TikTok advertising strategies, monitoring campaign performance, and collaborating with creative teams. Ideal candidates should have relevant education and skills in major advertising platforms. This role offers a hybrid work setup, making it perfect for fresh graduates eager to jumpstart their careers in digital media.

Qualifications

• Fresh graduates are welcome.
• Internships in marketing, advertising, or media are advantageous.
• Familiarity with major paid advertising platforms is required.

Responsibilities

• Develop and implement TikTok advertising strategies.
• Identify target audiences and create tailored ad campaigns.
• Monitor and optimize campaigns in real-time.

Skills

Analytical and Data-Driven Thinking

Strong Communication (Written and Verbal)

Attention to Detail

Creativity and Problem-Solving

Organization and Project Management

Adaptability and Curiosity

Education

Bachelor's Degree in Marketing or related fields

Tools

TikTok Ads

Meta Ads Manager

Google Ads

Google Analytics

Job description

Social Media Specialist - (Hybrid Work Set Up)

Location: Pasig, National Capital Region, Philippines

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Other

Industries

Advertising Services

Job Description

• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead generation, sales).
• Identify target audiences and create tailored ad campaigns to reach them effectively.
• Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.
• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy) optimized for TikTok’s platform.
• Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.
• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.
• Provide actionable insights and recommendations to improve campaign effectiveness.
• Conduct A/B testing to refine ad creatives, targeting, and strategies.
• Leverage TikTok’s unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and engagement.
• Monitor user interactions and feedback to improve ad relevance and brand perception.
• Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.
• Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.
• Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.
• Communicate campaign results and insights to stakeholders in a clear and concise manner.

Qualifications

• Education & Experience: Open to fresh graduates.
• Bachelor's Degree in Marketing, Advertising, Communications, Journalism, Digital Media, Public Relations, Business, or related fields with a specialization in digital or media.
• Internships/Relevant Experience in marketing, advertising, or media is a significant advantage.
• Technical Skills:
  • Advertising Platforms: Familiarity or hands‑on experience with major paid advertising platforms, such as TikTok Ads, Meta Ads Manager (Facebook/Instagram), Google Ads (Search & Display), LinkedIn Ads, or programmatic advertising.
  • Analytics and Reporting Tools: Google Analytics, platform-specific analytics (e.g., Meta/Twitter/LinkedIn Insights), Microsoft Office Suite/Google Workspace proficiency.
• Core Soft Skills:
  • Analytical and Data‑Driven Thinking
  • Strong Communication (Written and Verbal)
  • Attention to Detail
  • Creativity and Problem‑Solving
  • Organization and Project Management
  • Adaptability and Curiosity