Digital Marketing Assistant (Head Office) (Ortigas, Pasig)

Safc; Pasig; On-site; PHP 223,200 - 245,520; Full time

Job summary

A digital marketing firm located in Metro Manila, Philippines is seeking a Digital Marketing Assistant. This role involves managing social media platforms, creating content for various campaigns, analyzing data, and supporting TikTok Ads initiatives. The ideal candidate should have a Bachelor’s degree in Marketing or Communications and between 6 months to 2 years of relevant experience. Strong writing skills and basic editing abilities are essential for success in this dynamic environment.

Qualifications

• Bachelor’s degree in Marketing or related field preferred.
• 6 months to 2 years of experience in social media management or digital marketing.
• Strong writing skills to maintain a consistent brand voice.

Responsibilities

• Manage daily social media activities on TikTok, YouTube, and LinkedIn.
• Write clear, engaging content for social media posts and campaigns.
• Assist in launching and optimizing TikTok Ads campaigns.
• Track and analyze social media metrics for performance reporting.
• Edit photos, videos, and graphics for timely posts.
• Support cross-functional initiatives for campaign execution.

Skills

Social media management

Content creation

Data analysis

Basic photo and video editing

Strong writing skills

Time management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Canva

Adobe software

Job description

Salary range: Php 20,000.00 - Php 22,000.00

Job Summary:
The Digital Marketing Assistant will support the company’s digital marketing efforts by
managing social media platforms, TikTok Ads, creating engaging content, analyzing data,
and occasionally appearing in content. This role works under the direction of the Digital
Marketing Supervisor to ensure effective execution of digital campaigns aligned with
strategic communications goals.

Key Responsibilities

1. Social Media Management

• Manage daily social media activities in TikTok, YouTube, and LinkedIn, including posting, engagement monitoring, and community interaction.
• Maintain an organized content calendar to ensure timely and consistent publishing across platforms.
• Stay current on social media trends, algorithm changes, emerging platforms, and best practices to ensure the company’s digital presence remains competitive.

2. Content Coordination

• Write clear, engaging, and on-brand content for social media posts and campaigns in collaboration with the marketing team.
• Assist in planning and developing content strategies aligned with brand goals and target audiences.
• Occasionally serve as the face of content, appearing in videos or other media formats to elevate the brand's visibility and impact.

3. TikTok Ads Support

• Assist in creating, launching, and optimizing TikTok Ads campaigns to improve reach and engagement.
• Monitor ad performance metrics and provide feedback for continuous improvement.

4. Data Analysis & Reporting

• Track and analyze social media metrics using tools like TikTok Insights and Google Analytics.
• Prepare performance reports highlighting key insights and actionable recommendations.

5. Basic Editing & Content Creation

• Edit photos, videos, and graphics on an as-needed basis for time-sensitive posts to maintain brand consistency.
• Collaborate with the Creative team to finalize urgent content while managing multiple priorities efficiently.

6. Team Assistance & Collaboration

• Support cross-functional initiatives by coordinating with various teams to collect necessary resources, assets, and information essential for timely social media content creation and campaign execution.
• Assist the Digital Marketing Supervisor and Strategic Communications team in executing additional digital marketing tasks as assigned.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Has 6 months to 2 years of experience in social media management, digital marketing, or related roles.
• Strong writing skills with the ability to maintain a consistent brand voice.
• Basic photo and video editing skills using tools like Canva or Adobe software.
• Detail-oriented with excellent organizational and time management skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Strong communication skills, both written and verbal.