Digital AI Application & Data Innovation

Globe Telecom; Taguig; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

Globe Telecom is seeking a data-driven leader to co-lead the experimentation engine powering GlobeOne and GOMO growth loops. You will translate engagement data into decision-ready insights, behavioral diagnostics, and AI-personalized lifecycle strategies.

Collaborating with Growth Managers and Applied Behavioral Scientists, you’ll uncover drivers of adoption and monetization, build AI-backed tools, and deliver measurable lift across user journeys with system-scale thinking.

Qualifications

• 5+ years of experience in app operations, campaign management, or merchandising.
• Strong background in digital campaign execution, user journey design, and performance optimization.
• Comfortable with tools like Braze, DNO, or similar campaign management systems.
• Proven ability to balance commercial goals with user experience.
• Highly organized, collaborative, and results-driven.

Responsibilities

• Diagnose friction and habit drop-offs by analyzing digital behavioral data across both apps.
• Translate growth levers into quantitative models to identify where to intervene — and why it matters.
• Co-create segmentation frameworks used by Growth Architects and Growth Marketing teams.
• Embed predictive triggers and nudges into lifecycle journeys — from app opens to top-ups and high-stakes drop-offs.
• Design and evaluate A/B tests that uncover root causes of low retention, conversion, or engagement.
• Turn insight into business decisions — collaborate with Product, Brand, Growth, and Experience teams to bring clarity to ambiguity.

Skills

Growth modelling

Experiment design

Campaign management

Cross-team collaboration

Data storytelling

Tools

Braze

DNO

OfferFit

Snowflake

Ikue

Job description

Job Description Summary

Role Overview
We’re looking for a data leader who thrives at the intersection of product, marketing, and behavioral analytics. As our Digital AI Application & Data Innovation Lead, you will co-lead the experimentation engine that powers both GlobeOne and GOMO’s growth loops — turning engagement data into decision-ready insights, behavioral diagnostics, and AI-personalized lifecycle strategies.
You’ll partner with Growth Managers, and our Applied Behavioral Scientists to uncover what drives adoption, stickiness, and monetization — and build the AI-backed tools and intelligent triggers that deliver measurable lift across every user journey.
This is a rare opportunity to work inside a growth operating model that doesn’t just report dashboards — it defines the next best move. If you think in models, design experiments, and build with system-level scale in mind, we’d love to meet you.

Job Description

Key Responsibilities

Growth & Behavior Modeling

• Diagnose friction and habit drop-offs by analyzing digital behavioral data across both apps.

• Translate growth levers into quantitative models to identify where to intervene — and why it matters.

• Co-create segmentation frameworks (e.g., activation cohorts, journey states) used by Growth Architects and Growth Marketing teams.

Digital AI & Data Activation

• Work with our AI and CEP stack (e.g., OfferFit, Snowflake, Braze) to personalize app experiences based on behavior, preferences, and telco data.

• Embed predictive triggers and nudges into lifecycle journeys — from app opens to top-ups and high-stakes drop-offs.

Experimentation & Learning Loops

• Design and evaluate A/B tests that uncover root causes of low retention, conversion, or engagement.

• Identify “growth truths” beyond statistical wins — using experimentation to drive insight generation, not just performance lifts.

Strategic Storytelling

• Turn insight into business decisions — not noise. Collaborate with Product, Brand, Growth, and Experience teams to bring clarity to ambiguity.

Contribute to cross-team learning culture, sharing behavioral findings, cohort patterns, and campaign impact analyses.

Additional Job Description

Qualifications

• 5+ of experience in app operations, campaign management, or merchandising.

• Strong background in digital campaign execution, user journey design, and performance optimization.

• Comfortable with tools like Braze, DNO, or similar campaign management systems.

• Proven ability to balance commercial goals with user experience.

• Highly organized, collaborative, and results-driven.

• Bonus: Experience in telco, subscription apps, fintech, or e-commerce platforms.

Preferred

• Familiarity with customer engagement platforms (CEPs) and AI-driven personalization tools (OfferFit, CDPs like Ikue, or Snowflake).

• Experience working with mobile app analytics in telco, fintech, or e-commerce.