AI-Driven Growth Data & Experimentation Lead

Globe Telecom

Philippines

On-site

PHP 1,800,000 - 2,400,000

Full time

8 days ago

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Job summary

Globe Telecom is seeking a Data leader who thrives at the intersection of product, marketing, and behavioral analytics. As the Digital Growth & Data Innovation Lead, you will co-lead the experimentation engine powering GlobeOne growth loops, turning engagement data into decision-ready insights and personalized lifecycle strategies.

You’ll partner with Growth Managers to uncover drivers of adoption, stickiness, and monetization.

Qualifications

4+ years in digital analytics, growth/product analytics, or lifecycle marketing analytics.
Proficiency in SQL, Looker/Tableau, and experimentation tools (e.g. Braze Canvas).
Strong grasp of growth metrics (retention, acquisition, monetization) and behavioral KPIs.
Demonstrated ability to connect data to decisions — not just generate reports.
Experience working in agile product teams or growth squads.

Responsibilities

Diagnose friction and habit drop-offs by analyzing digital behavioral data across apps.
Translate growth levers into quantitative models to identify where to intervene — and why it matters.
Co-create segmentation frameworks used by Growth Architects and Growth Marketing teams.
Build and maintain growth models that explain adoption, stickiness, monetization, and drop-offs across the customer journey.
Translate customer behaviors and signals into business insights and develop data-driven business cases for new initiatives.