Digital Ads Specialist

Blueshift Energy Inc.; Eastern Manila District; On-site; PHP 360,000 - 720,000; Full time

Job summary

Blueshift Energy Inc. is seeking a proactive digital ads specialist to create and manage campaigns across Facebook, Instagram, Messenger, Google, and YouTube. You will craft copy in English and Filipino, review creatives, and optimize targeting to drive qualified leads for the sales team.

The role requires familiarity with Meta Ads Manager and Google Ads, plus strong analytical skills. You will test ad formats, build retargeting audiences, and ensure tracking integrity.

Qualifications

• Graduate of Marketing, Advertising, Communications or a related course
• 1 to 3 years of experience running digital ads with measurable results
• Familiar with Meta Ads Manager and Google Ads
• Good eye for ad creative, and able to give clear feedback to designers
• Strong, persuasive copywriting skills in English; Filipino is a plus
• Basic knowledge of Canva, CapCut or similar tools is an advantage
• Understands retargeting, lookalike audiences and lead form ads
• Comfortable reading ad performance data
• Curious, creative and keen to test new ideas
• Organized, and able to manage several ad sets at once
• Experience in local (Philippine) consumer marketing is preferred

Responsibilities

• Create and manage ads on Facebook, Instagram, Messenger , Google Search, Display and Youtube
• Develop ad concepts and angles that explain solar savings simply and clearly
• Write ad copy , headlines and calls to action, in English and Filipino where needed
• Brief and review creatives such as images, carousels, short videos and reels
• Test creatives, hooks, formats and audiences, and keep a record of the winners
• Build retargeting audiences for website visitors, video viewers and past inquiries
• Set up lead forms and Messenger ads, and make sure leads reach the sales team quickly
• Refresh creatives regularly to avoid ad fatigue
• Monitor ad comments and messages, and flag inquiries to the sales team
• Make sure tracking is correct so that every lead can be traced to its ad
• Keep ads compliant with platform policies and resolve disapprovals
• Review results several times a week and adjust targeting and budgets
• Prepare a weekly summary of ad performance and creative insights
• Share learnings with the content team for organic posts
• Keep a library of past ads and their results

Job description

JOB RESPONSIBILITIES

1. Create and manage ads on Facebook, Instagram, Messenger , Google Search, Display

   and Youtube

2. Develop ad concepts and angles that explain solar savings simply and clearly

3. Write ad copy , headlines and calls to action, in English and Filipino where needed

4. Brief and review creatives such as images, carousels, short videos and reels

5. Tesst creatives, hooks, formats and audiences, and keep a record of the winners

6. Build retargeting audiences for website visitors, video viewers and past inquiries

7. Set up lead forms and Messenger ads, and make sure leads reach the sales team quickly

8. Refresh creatives regularly to avoid ad f atigue

9. Monitor ad comments and messages, and flag inquiries to the sales team

10. Make sure tracking is correct so that every lead can be traced to its ad

11. Keep ads compliant with platform policies and resolve disapprovals

12. Review results several times a week and adjust targeting and budgets

13. Prepare a weekly summary of ad performance and creative insights

14. Share learnings with the content team for organic posts

15. Keep a library of past ads and their results

JOB REQUIREMENTS / QUALIFICATIONS

1. Graduate of Marketing, Advertising, Communications or a related course 1 to 3 years of experience running digital ads with measurable results

2. Familiar with Meta Ads Manager and Google Ads

3. Good eye for ad creative, and able to give clear feedback to designers

4. Strong, persuasive copywriting skills in English; Filipino is a plus

5. Basic knowledge of Canva, CapCut or similar tools is an advantage

6. Understands retargeting, lookalike audiences and lead form ads

7. Comfortable reading ad performance data

8. Curious, creative and keen to test new ideas

9. Organized, and able to manage several ad sets at once

10. Experience in local (Philippine) consumer marketing is preferred