Digital Ad Ops Specialist

Hammerjack Pty Ltd; Philippines; On-site; PHP 350,000 - 550,000; Full time

Job summary

Hammerjack Pty Ltd is seeking an Ad Operations Specialist to lead campaign setup, trafficking, and optimization across major platforms. You will monitor performance, generate reports, and provide data-driven recommendations, while collaborating with client teams to ensure objectives are met.

The role emphasizes QA, compliance, and timely communication with clients to maximize campaign effectiveness in a fast-paced agency environment.

Qualifications

• Bachelor's degree in Marketing, Advertising, or Communications.
• 2+ years in digital ad operations or similar, preferably in an agency.
• Proficient in major ad platforms (Meta/TikTok/Google/DV360) and tracking tools (CM360, IAS, DV).
• Strong data analysis and KPI optimization capabilities.
• Accurate in tracking, reporting, and QA processes.

Responsibilities

• Set up and manage digital advertising campaigns across platforms.
• Monitor performance and optimize in real-time.
• Generate regular performance reports and provide actionable insights.
• Collaborate with client servicing teams and clients for updates.
• Maintain QA and compliance to prevent delivery errors.

Skills

Data analysis

KPI optimization

Quality assurance

Communication

Campaign troubleshooting

Education

Bachelor's degree in Marketing/Advertising/Communications

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ad Manager

DV360

Teads

CM360

IAS

DoubleVerify

Job description

Job Description

The Ad Operations Specialist plays a key role in the success of digital advertising campaigns by overseeing campaign setups, execution, monitoring, and reporting. This position works closely with client servicing teams and directly with clients on special accounts to ensure campaigns meet desired outcomes. Responsibilities include troubleshooting issues, optimizing campaigns based on data insights, and maintaining quality assurance standards.

Overview of the role

1) Campaign Setup and Trafficking

• Set up and manage digital advertising campaigns across various platforms (e.g., Meta Ads Manager, TikTok Ads manager, Google Ad Manager, Dv360, Teads, CM360, IAS, DoubleVerify etc.).
• Implement, test, and troubleshoot tracking pixels, creative tags, and other campaign elements to ensure proper functionality.

2) Campaign Monitoring and Optimization

• Monitor campaign performance, analyze data, and make adjustments to optimize results in real-time.
• Identify and troubleshoot any delivery issues, working proactively to minimize downtime.
• Ensure campaigns meet client goals and KPIs through data-driven insights and optimizations.

3) Reporting and Analysis

• Generate regular performance reports and provide actionable insights to improve future campaigns.
• Weekly, Monthly, Mid-campaign report
• Compile end-of-campaign wrap-up reports to summarize key takeaways and recommendations.

4) Collaboration and Communication

• Communicate with client servicing team and clients when necessary to provide updates and insights into campaign performance.
• Stay current with industry trends, new ad formats, and platform updates to provide thought leadership and guidance.

5) Compliance and Quality Assurance

• Ensure all ads meet industry standards and platform policies, maintain compliance and protect client reputation.
• Conduct regular QA to prevent delivery errors, such as checking for broken links, incorrect targeting, or misaligned budgets.

Job Qualifications

If you're a detail-oriented, data-driven professional passionate about digital advertising and campaign optimization, we'd love to have you join our team as an Ad Operations Specialist!

• A bachelor's degree holder in Marketing, Advertising, Communications
• 2+ years in digital ad operations or a similar role, preferably within an agency environment.
• Proficient in major ad platforms (Meta, TikTok, Google, DV360, Teads) and tracking/verification tools (CM360, IAS, DoubleVerify).
• Strong understanding of data analysis and KPI optimization.
• Exceptional accuracy in tracking, reporting, and quality assurance processes.
• Proactive and quick in identifying and resolving campaign issues.
• Clear and effective communication with internal teams and clients.