Digital Marketing Manager

LeadAdvisors; Manila; Remote; PHP 600,000 - 1,000,000; Full time

Job summary

LeadAdvisors in Manila is seeking a hands-on Digital Marketing Manager to build and run our demand-generation engine. You will own website/CRO, SEO, content, HubSpot automation, and lifecycle marketing, coordinating with design and dev teams, and reporting progress weekly to leadership.

This is a remote, PH-based role reporting to the CEO and Executive Manager. You will drive campaigns across ICPs like debt settlement, tax resolution, mortgages, and other financial services while maintaining

Qualifications

• 3+ years of hands-on B2B digital marketing across multiple channels (SEO, website/CRO, HubSpot automation, content, email/nurture, or outbound campaigns).
• Proven end-to-end campaign ownership from ICP/offer to landing page, content, HubSpot workflow, and booked meetings.
• Direct HubSpot experience: contacts, sequences, workflows, segmentation, calendars, and attribution.
• Proven ownership of a live website with coordination with dev/designer, not just handoffs.
• Strong written English; able to draft outreach/landing-page copy and report results clearly.
• Organized and able to manage multiple concurrent workstreams across channels.
• Comfortable working asynchronously across PH/US time zones.
• Notion experience is a strong plus.
• Experience marketing BPO/agencies/financial services/legal/healthcare or similar high-intent B2B services is preferred.

Responsibilities

• Build and run monthly/quarterly digital campaigns tied to ICPs and core offers.
• Own the website end-to-end — structure, content updates, forms, testing, tracking, and optimization.
• Coordinate with the designer and IT Director on site tasks and deployments.
• Maintain the LA sitemap in Notion and log page changes.
• Ensure P1 pages (Homepage, Services, SEO, Lead Generation, Automation) are live.
• Own SEO and authority content — keyword research, content clusters, reviews/pages.
• Own HubSpot on the marketing side — contacts, sequences, workflows, calendar, chatbot, attribution.
• Submit a weekly digital-growth scorecard to leadership.

Skills

B2B marketing

SEO

Website/CRO

HubSpot

Content

Email marketing

Lifecycle automation

Campaign management

Async collaboration

Tools

HubSpot

Notion

Job description

LeadAdvisors is hiring a Digital Marketing Manager to build and run our digital demand-generation engine. This is a hands‑on leadership role for a marketer who can turn clear offers, target industries, website traffic, content, HubSpot automation, and approved paid/outbound-support channels into qualified sales conversations. You'll own website/CRO, SEO and authority content, HubSpot and lifecycle marketing, and campaign performance reporting — coordinating directly with our design and dev team, reporting weekly to the Executive Manager, and showing visible progress within the first 30 days. This is a remote, PH‑based role reporting to the CEO and Executive Manager.

Responsibilities:

• Build and run monthly/quarterly digital campaigns tied to our priority ICPs (debt settlement, tax resolution, mortgage, MCA/business lending, insurance, personal loans, financial lead-gen) and core offers.
• Own the LeadAdvisors website end‑to‑end — structure, content updates, web forms, testing, conversion tracking, and optimization.
• Coordinate with our designer (Ernesto) and IT Director (Jeric) on all site tasks and deployments.
• Maintain and update the LA sitemap in Notion — all page changes logged and tracked.
• Ensure P1 pages are complete and live: Homepage, Services, BPO, SEO, Lead Generation, Automation.
• Follow the pre‑launch checklist before any page goes live — no exceptions.
• Own SEO and authority content — keyword research, content clusters, comparison/review pages, and founder/operator insight content.
• Own HubSpot on the marketing side — contacts, segmentation, sequences, calendar, chatbot, workflows, and attribution.
• Clean and enrich contact records before launching any new outreach or campaign.
• Monitor reply rates and booking rates — submit a weekly digital‑growth scorecard to the Executive Manager every Friday.
• Keep all outreach compliant — correct sender accounts, no mixed campaigns.
• Track all tasks in Notion with correct parent/sub‑task structure; update status the same day work is done.
• Flag blockers immediately with a reason — no going silent.

Requirements:

• 3+ years of hands‑on B2B digital marketing experience across at least three of: SEO, website/CRO, HubSpot/lifecycle automation, content, email/nurture, or outbound-support campaigns (exceptional 2+ year candidates with proven HubSpot and website ownership considered).
• Proven end‑to‑end campaign ownership — able to go from ICP and offer to landing page, content, HubSpot workflow, and booked meeting, not just isolated task execution.
• Direct HubSpot experience: contact management, sequences, workflows, segmentation, calendar/booking setup, and reporting/attribution.
• Proven ownership of a live website — able to coordinate with dev and design, not just hand off requests.
• Strong written English; able to write outreach/landing‑page copy, report results to leadership, and communicate blockers clearly.
• Organized and self‑directed — comfortable managing multiple concurrent workstreams (campaigns, website, SEO, HubSpot) without a daily check‑in.
• Comfortable working async across PH / US time zones.
• Notion experience a strong plus — this role lives in Notion for task tracking and reporting.
• Experience marketing BPO, agencies, financial services, legal, healthcare, or another high‑intent B2B service is preferred.
• Reliable home setup — wired internet ≥ 25 Mbps, quiet space for video calls.