Demand Gen Lead: B2B Pipeline & HubSpot (Remote)

Pavago; Philippines; Remote; PHP 5,576,000 - 8,055,000; Full time

Job summary

Pavago is seeking a Demand Generation Manager to design scalable B2B marketing programs that drive qualified pipeline and revenue opportunities. The role sits between marketing and sales, owning multi-channel campaigns, lead nurturing, lifecycle marketing, and pipeline performance in a remote setup.

You will build and optimize campaigns across email, content, webinars, paid channels, ABM, and CRM workflows, collaborating with sales to define ICPs, audiences, and targeting while measuring ROI and

Qualifications

• 4+ years of B2B marketing or demand generation experience.
• Proven ability to generate measurable sales pipeline.
• Experience with marketing automation and CRM platforms.

Responsibilities

• Build and execute multi-channel demand generation campaigns.
• Manage campaigns across email, content, webinars, paid acquisition, ABM.
• Build lead nurture and lifecycle programs.
• Collaborate with sales to define ICP, audiences, and targeting.
• Develop lead scoring and qualification frameworks.
• Track MQL → SQL → opportunity conversions.
• Improve marketing automation and CRM workflows.
• Report performance insights to leadership.
• Run experiments to increase qualified leads and pipeline.
• Analyze pipeline contribution and ROI.

Skills

B2B marketing

Demand generation

Campaign management

Lead nurturing

English communication

Tools

HubSpot

Salesforce

Marketo

Job description

Pavago is seeking a Demand Generation Manager to design scalable B2B marketing programs that drive qualified pipeline and revenue opportunities. The role sits between marketing and sales, owning multi-channel campaigns, lead nurturing, lifecycle marketing, and pipeline performance in a remote setup.

You will build and optimize campaigns across email, content, webinars, paid channels, ABM, and CRM workflows, collaborating with sales to define ICPs, audiences, and targeting while measuring ROI and