CVM & Loyalty: Churn & Retention Strategy Lead

DITO Telecommunity Corporation; Taguig; Vor Ort; PHP 900.000 - 1.500.000; Vollzeit

Zusammenfassung

DITO Telecommunity Corporation in Taguig, Philippines, seeks a senior leader to head the Customer Retention Team within the Customer Value Management & Loyalty Department, driving churn reduction and retention through targeted campaigns.

The role focuses on developing and executing campaign strategies, overseeing cross-functional teams, and forecasting performance against key metrics to meet business targets. Strong data-driven decision making and stakeholder collaboration are essential.

Qualifikationen

• Bachelor's Degree in Marketing, Business Administration, Analytics/Data Science or other relevant course of study.
• Experience in customer strategy, marketing, analytics, and segmentation.
• Experience in project management and product development.
• Experience in working with middle to senior management levels and presenting to upper management.
• In-depth knowledge and understanding of the telecommunication industry is a plus.
• Experience in multi-disciplinary design involving channels, people, process, policy, compliance/controls, and technology.
• Can work under pressure and with extended hours when required.

Aufgaben

• Oversee and provide guidance to a cross-functional team of campaign management specialists and campaign operations specialists in terms of strategy, communications plan creation and execution.
• Define and prioritize the work of the team to maximize value delivered and articulate the vision for churn management.
• Ensure proper tracking of project status and team metrics to meet business goals; pivot strategies as needed.
• Partner with segments, products, and customer touchpoint owners to develop and measure revenue optimization strategies.
• Analyze customer insights using data to target the right customers at the right time with the right offer.
• Recommend and help develop new CVM products based on usage as part of personalized offer strategy.
• Drive engagement with minimal supervision and build strong stakeholder relationships across all parties.

Kenntnisse

Campaign strategy

Analytics

Segmentation

Project management

Telecom domain knowhow

Ausbildung

Bachelor's degree

Jobbeschreibung

DITO Telecommunity Corporation in Taguig, Philippines, seeks a senior leader to head the Customer Retention Team within the Customer Value Management & Loyalty Department, driving churn reduction and retention through targeted campaigns.

The role focuses on developing and executing campaign strategies, overseeing cross-functional teams, and forecasting performance against key metrics to meet business targets. Strong data-driven decision making and stakeholder collaboration are essential.