Customer Marketing Manager (Lead)

Newell Brands; Mexico; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Newell Brands México is seeking a Customer Marketing professional to lead customer-focused marketing strategies for Home Appliances in Mexico's Traditional Channel. You will align with retailer needs and consumer trends to drive sales, visibility, and category growth.

Responsibilities include developing local GTM plans, executing the marketing plan with trade partners, creating assets, and optimizing in-store visibility and promotions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Industrial engineer, or related field.
• 5+ years of experience in Customer Marketing, trade marketing, or category management within consumer goods or appliances.
• Strong analytical skills and ability to translate insights into strategies.
• Excellent communication and negotiation skills with key retailers.
• Proactive, results-driven, and comfortable in dynamic environments.

Responsibilities

• Develop Local execution and track 5Ps by Retail environment – GTM 'Go to market'
• Channel execution of the Marketing Plan
• Asset creation as needed (customer specific) alongside with trade marketing
• Find opportunities at POS to increase visibility
• Innovation: Execute Innovation throughout JBP/channel plans
• Channel / Customer P&L
• Design promotional calendars, assortment, and in-store displays in coordination with commercial teams.
• Lead seasonal activations and product launches, ensuring strong visibility across physical and digital points of sale.
• Monitor KPIs (sell-out, market share, promotion ROI) and recommend strategic adjustments.
• Optimize trade marketing investments, ensuring profitability and consistency with commercial agreements.
• Collaborate with Sales, Perfect Store, Marketing and Supply Chain to ensure seamless execution and inventory optimization.

Skills

Analytical skills

Communication

Negotiation

Proactive

Results-driven

Dynamic environments

Education

Bachelor's degree in Marketing/Business Administration/Industrial Engineering

Job description

AsCustomer Marketing for Home Appliances, you will lead customer-focused marketing strategies for products such as air fryers, ovens, and blenders, ensuring alignment with business priorities, retailer needs, and consumer trends. Your work will directly impact sales conversion, brand visibility, and category growth in Mexico's Traditional Channel.

Key Responsibilities

• Develop Local execution and track 5Ps by Retail environment – GTM 'Go to market'
• Channel execution of the Marketing Plan
• Asset creation as needed (customer specific) alongside with trade marketing
• Find opportunities at POS to increase visibility
• Innovation:Execute Innovation throughout JBP/channel plans

P&L

• Channel / Customer P&L
• Design promotional calendars, assortment, and in-store displays in coordination with commercial teams.

Campaign Management:

• Lead seasonal activations and product launches, ensuring strong visibility across physical and digital points of sale.

Performance Analysis:

• Monitor KPIs (sell-out, market share, promotion ROI) and recommend strategic adjustments.

Budget Management:

• Optimize trade marketing investments, ensuring profitability and consistency with commercial agreements.

Cross-functional Alignment:

• Collaborate with Sales, Perfect Store, Marketing and Supply Chain to ensure seamless execution and inventory optimization.

Profile Requirements

• Bachelor's degree in Marketing, Business Administration, Industrial engineer, related field.
• 5+ years of experience inCustomer Marketing, trade marketing, or category managementwithin consumer goods or appliances.
• Strong analytical skills and ability to translate insights into strategies.
• Excellent communication and negotiation skills with key retailers.
• Proactive, results-driven, and comfortable in dynamic environments.

Why Join Us?At Newell Brands México, you'll be part of a global organization that values innovation, collaboration, and professional growth. You'll have the opportunity to shape the future of the Home Appliances category while working with some of the most recognized brands worldwide. Culture based on values: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments.