Product Marketing Head-Consumer Electronics (Appliances)

Michael Page; Muntinlupa; On-site; PHP 1,800,000 - 3,000,000; Full time

Job summary

Michael Page partners with a leading engineered products company in the Philippines to recruit a senior product marketing leader who will own portfolio strategy, pricing, launches, and go-to-market plans to drive growth across multi-channel distribution.

You will lead 4 direct reports and collaborate with Sales, Product Development, Engineering, Service, Finance, and Supply Chain to deliver profitability, market share, and customer value through data-driven insight and stakeholder management.

Qualifications

• 10-12+ years of progressive experience in Product Marketing, Category Management, Product Management, or related commercial leadership roles.
• Demonstrated ownership of portfolio growth, pricing strategy, profitability, market share, or category performance.
• Proven expertise in portfolio strategy and lifecycle management.
• Strong track record of leading successful product launches from concept to post-launch evaluation.
• Experience building value-based pricing strategies and managing product profitability.
• Strong analytical and commercial acumen with experience translating insights into action.
• Experience working closely with Sales, Engineering, Product Development, Service, Finance, and Supply Chain teams.
• Experience leading managers and multi-disciplinary teams.
• Excellent stakeholder management, communication, and influencing skills.
• Bachelor's degree in Marketing, Business, Engineering, or a related discipline.

Responsibilities

• Develop and execute portfolio strategies that support revenue growth, profitability, market share, and long-term business objectives.
• Lead market intelligence activities, including customer insights, competitive analysis, segmentation, and opportunity identification.
• Define product positioning, value propositions, pricing architecture, and portfolio roadmaps.
• Manage the full product lifecycle, including product expansion, rationalisation, localisation, and innovation initiatives.
• Lead end-to-end go-to-market planning, product launches, channel readiness, sales enablement, and post-launch assessments.
• Monitor portfolio performance through revenue, margin, market share, adoption, and ROI metrics.
• Partner closely with Sales, Product Development, Engineering, Service, Finance, Supply Chain, and external agencies to ensure strong commercial execution.
• Oversee product content, technical communications, brand consistency, and customer-facing materials.
• Lead and develop a team comprising Brand, Product, Digital, and Shopper Marketing functions.
• Establish clear performance expectations, strengthen team capability, and foster a culture of accountability and continuous improvement.

Skills

Product Marketing

Category Management

Product Management

Commercial Leadership

Education

Bachelor's degree in Marketing, Business, Engineering, or related discipline

Job description

• Own product strategy, pricing, launches, and commercial growth. (
• Shape growth and lead cross-functional marketing excellence

About Our Client

Our client is a leading organisation within the engineered products and solutions sector, serving both commercial and consumer customers through multi-channel distribution networks.

Job Description

• Develop and execute portfolio strategies that support revenue growth, profitability, market share, and long-term business objectives.
• Lead market intelligence activities, including customer insights, competitive analysis, segmentation, and opportunity identification.
• Define product positioning, value propositions, pricing architecture, and portfolio roadmaps.
• Manage the full product lifecycle, including product expansion, rationalisation, localisation, and innovation initiatives.
• Lead end-to-end go-to-market planning, product launches, channel readiness, sales enablement, and post-launch assessments.
• Monitor portfolio performance through revenue, margin, market share, adoption, and ROI metrics.
• Partner closely with Sales, Product Development, Engineering, Service, Finance, Supply Chain, and external agencies to ensure strong commercial execution.
• Oversee product content, technical communications, brand consistency, and customer-facing materials.
• Lead and develop a team comprising Brand, Product, Digital, and Shopper Marketing functions.
• Establish clear performance expectations, strengthen team capability, and foster a culture of accountability and continuous improvement.

The Successful Applicant

Ideal Candidate

Non-Negotiable Requirements

• 10-12+ years of progressive experience in Product Marketing, Category Management, Product Management, or related commercial leadership roles.
• Demonstrated ownership of portfolio growth, pricing strategy, profitability, market share, or category performance.
• Proven expertise in portfolio strategy and lifecycle management.
• Strong track record of leading successful product launches from concept to post-launch evaluation.
• Experience building value-based pricing strategies and managing product profitability.
• Strong analytical and commercial acumen with experience translating insights into action.
• Experience working closely with Sales, Engineering, Product Development, Service, Finance, and Supply Chain teams.
• Experience leading managers and multi-disciplinary teams.
• Excellent stakeholder management, communication, and influencing skills.
• Bachelor's degree in Marketing, Business, Engineering, or a related discipline.

Preferred Requirements

• Experience within HVAC, air-conditioning, building technologies, engineered products, industrial equipment, electrical systems, or related technical industries.
• Exposure to both B2B and B2C product portfolios.
• Experience managing dealer, distributor, retail, contractor, consultant, or project-based channels.
• Portfolio or category P&L accountability.
• Experience with product development, innovation pipelines, localisation, specification management, or demand planning.
• Southeast Asia market exposure and regional stakeholder engagement.
• MBA or relevant product marketing qualifications.
• Experience using digital marketing analytics and AI-enabled tools to improve business performance and productivity.

What's on Offer

• Strategic leadership role reporting directly to the Marketing Director.
• Leadership responsibility for 4 direct reports and indirect team members across multiple marketing disciplines.
• Opportunity to influence portfolio direction, commercial strategy, and long-term business growth.
• Strong exposure to executive leadership and cross-functional decision-making.
• Competitive salary and performance-based incentives.
• Comprehensive benefits package and employee well being programmes.
• Ongoing leadership development and professional growth opportunities.
• Collaborative and performance-driven culture focused on innovation, customer value, and commercial excellence.
• Opportunity to deliver measurable impact on revenue, profitability, and market leadership.