Customer Intelligence Manager

Globe Telecom; Taguig; On-site; PHP 837,000 - 1,116,000; Full time

Job summary

Globe Telecom is seeking a Customer Intelligence Manager who will independently manage market research projects. The position involves translating complex data into actionable insights to support business decisions. The ideal candidate will also be responsible for managing survey operations and improving research quality.

This role requires strong analytical skills and the ability to present findings to senior stakeholders. Globe promotes a diverse and inclusive hiring process, ensuring equal opportunity for all applicants.

Qualifications

• Experience in managing quantitative and qualitative market research projects.
• Strong analytical skills with the ability to translate data into actionable insights.
• Proficiency in statistical analysis and advanced analytical techniques.

Responsibilities

• Lead end-to-end market research projects from design to reporting.
• Manage ongoing tracking studies ensuring data quality.
• Analyze data to identify insights and present findings to stakeholders.

Job description

Job Description

Responsible for independently managing quantitative and qualitative market research projects, translating customer, market, and business data into actionable insights and recommendations that support business decision‑making.

The role also manages the organization’s internal survey and research operations capabilities, including online panels and survey platforms, overseeing research delivery from project intake through survey programming, fieldwork execution, data processing, and quality control to ensure efficient and high-quality delivery of business research requirements.

The Customer Intelligence Manager is expected to build deep business understanding, apply advanced analytical techniques, and identify opportunities to strengthen both research capabilities and business outcomes.

Duties and Responsibilities

Market Research & Insights

• Lead end‑to‑end quantitative and qualitative research projects from study design to reporting
• Manage ongoing tracking studies and monitoring programs, ensuring methodological rigor, data quality, and consistency of measurement over time
• Analyze customer, market, brand, and business data to identify actionable insights and opportunities
• Translate research findings into actionable recommendations for stakeholders and business leaders
• Present findings and strategic implications to senior stakeholders and cross‑functional teams

Advanced Analytics & Modelling

• Perform advanced statistical analysis using survey, customer, and behavioral data
• Design and execute weighting, quota management, sampling, and data quality methodologies
• Explore large and complex datasets to identify relationships, drivers, and business opportunities
• Develop dashboards, visualizations, and self‑service reporting solutions that improve stakeholder access to insights

Research Operations & Platform Management

• Manage internal survey platforms, online panels, respondent databases, and call‑out operations
• Oversee panel health, respondent quality, recruitment, engagement, and database maintenance
• Establish and monitor quality control standards across survey programming, fieldwork, and data processing
• Manage research operations vendors and service providers, including performance monitoring, governance, and capability development
• Oversee project intake, resource planning, and delivery management across internal survey platforms
• Drive process improvements to increase operational efficiency, speed, and research quality
• Evaluate and implement new technologies, automation, and AI‑enabled solutions within research operations

Equal Opportunity Employer

Globe’s hiring process promotes equal opportunity to applicants. Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity, and Inclusion Policy Commitment can be accessed here.