Consumer Research Manager

palawan group of companies; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Palawan Group of Companies is seeking a highly analytical Consumer Research Manager to lead end-to-end research initiatives that drive product innovation, customer experience, and marketing effectiveness. You will collaborate with cross-functional teams and external partners to convert data into actionable insights that guide strategic growth.

The role focuses on understanding consumer behaviors, market trends, and competitive activity, with responsibilities spanning research design, execution,

Qualifications

• Bachelor's degree required in a relevant field.
• Master's degree is advantageous.
• 5–8 years in consumer research, market research, insights, or analytics.
• Experience with FMCG, Retail, Financial Services, FinTech, or Consulting is a plus.

Responsibilities

• Lead end-to-end consumer research projects from design to insight generation and presentation.
• Develop research briefs aligned with business, marketing, and strategy objectives.
• Conduct qualitative and quantitative studies (FGDs, IDIs, surveys, U&A, concept testing).
• Translate findings into actionable business recommendations and support decision-making.
• Manage relationships with external research agencies and vendors; ensure quality deliverables.

Skills

Consumer insights

Qualitative research

Quantitative research

Stakeholder management

Storytelling & presenting

Project management

Education

Bachelor's degree in Marketing, Psychology, Business Administration, Communication Research, Economics, Statistics

Master's degree in Marketing, Business, Behavioral Science, related discipline

Tools

Survey platforms

Analytics software

Job description

Employment Type: Full-Time

Level: Manager

About the Role

We are seeking a highly analytical and insights-driven Consumer Research Manager to lead end-to-end consumer and market research initiatives that support strategic business decisions. This role plays a critical part in understanding customer behaviors, preferences, motivations, and market trends to help drive product innovation, customer experience improvements, and marketing effectiveness.

The successful candidate will work closely with cross-functional teams and research partners to transform data into actionable business insights that contribute to the organization's growth and customer-centric strategy.

Key Responsibilities

• Lead end-to-end consumer research projects, from research design and execution to insight generation and presentation.
• Develop research briefs aligned with business, marketing, and strategic objectives.
• Conduct and oversee qualitative and quantitative studies, including:
• Focus Group Discussions (FGDs)
• In-Depth Interviews (IDIs)
• Consumer Surveys
• Usage & Attitude (U&A) Studies
• Concept and Product Testing
• Analyze consumer behaviors, attitudes, needs, and motivations to identify business opportunities and market trends.

Insights & Strategic Recommendations

• Translate research findings into clear, actionable, and business-relevant recommendations.
• Support decision-making through customer, brand, product, and campaign evaluations.
• Identify emerging consumer trends, market shifts, and competitor activities.
• Partner closely with Marketing, Product, Business, and Strategy teams to integrate insights into key initiatives.
• Manage relationships with external research agencies and vendors, ensuring quality, timeliness, and relevance of deliverables.
• Present research findings and strategic recommendations to senior management and key stakeholders.

Knowledge Management & Governance

• Maintain a centralized repository of research findings, learnings, and consumer insights.
• Ensure research practices comply with ethical standards, industry best practices, and organizational guidelines.

Qualifications

Education

• Bachelor's degree in Marketing, Psychology, Business Administration, Communication Research, Economics, Statistics, or related field.
• Master's degree in Marketing, Business, Behavioral Science, or a related discipline is an advantage.

Experience

• Minimum of 5 to 8 years of experience in Consumer Research, Market Research, Consumer Insights, or Analytics.
• Proven experience handling both qualitative and quantitative research projects.
• Experience in FMCG, Retail, Financial Services, FinTech, or Consulting is an advantage.
• Experience managing research agencies and vendors is preferred.

Technical Knowledge

• Strong understanding of consumer behavior and decision-making frameworks.
• Expertise in qualitative and quantitative research methodologies.
• Experience in:
• Market and competitive analysis
• Brand tracking and campaign evaluation
• Customer experience measurement
• Knowledge of financial services and digital products is a plus.
• Strong analytical and critical thinking skills.
• Excellent storytelling and insight presentation capabilities.
• Ability to translate complex data into actionable business recommendations.
• Strong stakeholder management and communication skills.
• Proven project management and research planning abilities.
• Proficiency in survey platforms, research tools, and data analysis software.
• High attention to detail and strong synthesis skills.

Preferred Certifications

• Certifications in Market Research, Consumer Insights, or Data Analytics.
• ESOMAR accreditation or equivalent professional credentials are advantageous.

Why Join Us?

• Be part of a data-driven and customer-centric organization.
• Influence strategic decisions through meaningful consumer insights.
• Collaborate with cross-functional teams and senior leadership.
• Lead impactful research initiatives that shape products, services, and customer experiences.