Customer Intelligence and Engagement Assistant Manager

Aboitiz Infracapital, Inc.; Makati; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Aboitiz Infracapital, Inc. is seeking a Customer Insights & Engagement Lead to transform tenant and market data into actionable recommendations across the estate portfolio. You will own customer intelligence, VOC programs, and CRM governance, enabling data-driven decisions in Estate Marketing Operations.

You'll lead a team in developing segmentation, dashboards, and engagement strategies, measuring program effectiveness and supporting leasing initiatives with insights.

Qualifications

• 4–6 years of experience in customer insights, CRM, marketing analytics, customer experience, research, or commercial marketing.
• At least 1–2 years leading projects or small teams.
• Experience with CRM platforms such as HubSpot, Salesforce or similar.
• Strong experience in customer surveys, data analysis, segmentation, insighting and reporting.

Responsibilities

• Develop customer intelligence strategy
• Lead Voice of Customer (VOC) programs
• Manage CSAT, ECSS and Pulse Surveys
• Customer segmentation and profiling
• CRM governance and customer database quality
• Generate customer insights and business recommendations
• Customer analytics and dashboard reporting
• Market intelligence for leasing initiatives
• Develop customer engagement strategies
• Measure engagement program effectiveness

Skills

Customer insights

CRM

Marketing analytics

Customer experience

Research

Commercial marketing

Education

Bachelor's Degree in Marketing, Business Administration, Communications, Statistics, Psychology, Business Analytics, or related field

Tools

HubSpot

Salesforce

Job description

About the role

Leads Aboitiz Economic Estates' customer intelligence and engagement function by transforming customer, tenant, locator, and market insights into actionable business recommendations that strengthen customer experience, improve engagement, and support commercial performance across the estate portfolio. The role serves as the central owner of customer intelligence, CRM governance, Voice of Customer programs, and engagement strategy, enabling data-driven decision-making and continuous improvement across Estate Marketing Operations.

Key responsibilities

• Develop customer intelligence strategy
• Lead Voice of Customer (VOC) programs
• Manage CSAT, ECSS and Pulse Surveys
• Customer segmentation and profiling
• CRM governance and customer database quality
• Generate customer insights and business recommendations
• Customer analytics and dashboard reporting
• Market intelligence for leasing initiatives
• Develop customer engagement strategies
• Measure engagement program effectiveness

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, Statistics, Psychology, Business Analytics, or related field.
• 4–6 years of experience in customer insights, CRM, marketing analytics, customer experience, research, or commercial marketing.
• At least 1-2 years leading projects or small teams.
• Experience with CRM platforms such as HubSpot, Salesforce or similar.
• Strong experience in customer surveys, data analysis, segmentation, insighting and reporting.
• Experience translating customer insights into business strategies and engagement initiatives.
• Background in real estate, industrial, retail, commercial developments, or B2B environments is an advantage.

License / Certification and Training Requirement

Preferred but not required:

• Research & Insights Certification
• HubSpot CRM Certifi cation
• Business Analytics / Data Analytics Training
• Google Analytics Certification
• Project Management Training