CRM and Customer Data Management Manager

PJ Lhuillier Group of Companies; Makati; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

PJ Lhuillier Group of Companies is seeking a data-driven CRM & Marketing Analytics Lead in Makati to manage customer engagement data and enable targeted campaigns. The role focuses on data accuracy, governance, and actionable insights to drive retention and engagement across loyalty programs.

You will oversee CRM settings, data lifecycle management, and segmentation, collaborating with marketing, product, and rewards teams to optimize data-driven decisions.

Qualifications

• Four-year bachelor's degree in business, IT, or data science.
• At least 5 years of CRM operations, database management, or marketing analytics.
• Experience with CRM systems and loyalty program platforms.
• Strong data analysis and reporting capabilities.
• Excellent interpersonal, planning, and problem-solving skills.

Responsibilities

• Maintain the structure, quality, and organization of customer data to support campaign targeting and analytics.
• Manage customer data lifecycle, including cleansing, enrichment, and consolidation.
• Administer CRM platform settings and features to meet evolving engagement needs.
• Extract and prepare customer segments based on campaign briefs, behavior, and product usage.
• Provide insights and reports from customer data to support decision-making in marketing, product, and rewards programs.
• Collaborate with internal units to ensure data use aligns with customer journey touchpoints.
• Enforce compliance with internal data policies and relevant external regulations (e.g., privacy standards).
• Recommends improvements to data processes, platforms, and engagement workflows based on analysis and operational gaps.

Skills

CRM operations

Database management

Marketing analytics

Data analysis

Interpersonal skills

Planning and organizing

Problem solving

Education

Bachelor's degree

Tools

CRM platforms

Loyalty platforms

Job description

About the role

The position is responsible for the strategic and operational management of the customer engagement database, ensuring the accuracy, accessibility, and strategic use of customer data. The position is also responsible in supporting targeted marketing, retention programs, and data-driven decision-making by managing CRM tools, enabling segmentation, and ensuring compliance with data governance protocols.

Key responsibilities

• Maintains the structure, quality, and organization of customer data to support campaign targeting and analytics.
• Manages customer data lifecycle, including cleansing, enrichment, and consolidation.
• Administers CRM platform settings and features, ensuring it meets evolving engagement needs.
• Extracts and prepares customer segments based on campaign briefs, behavior, and product usage.
• Provides insights and reports from customer data to support decision-making in marketing, product, and rewards programs.
• Collaborates with internal units to ensure data use aligns with customer journey touchpoints.
• Enforces compliance with internal data policies and relevant external regulations (e.g., privacy standards).
• Recommends improvements to data processes, platforms, and engagement workflows based on analysis and operational gaps.

About you

• Graduate of any four (4) years business course, IT and Data Science
• At least five (5) years of work experience in CRM operations, database management, or marketing analytics
• Knowledge of customer relationship management (CRM) systems and loyalty program platforms.
• Data Analysis
• Interpersonal Skills
• Planning and Organizing
• Problem Solving and Decision Making