Customer Data Management & Insights Analyst

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC.; Quezon City; Hybrid; PHP 480,000 - 720,000; Full time

Job summary

REED EXHIBITIONS’ CDM Analyst role focuses on Customer Data Management to support marketing and analytics. You will liaise with stakeholders and global privacy experts to ensure compliant data flows and enable personalized campaigns.

Responsibilities include data processing, governance, list extractions, segmentation, and reporting using Salesforce and Oracle BI. A Bachelor’s degree and 3 years’ experience are required; hybrid setup with monthly onsite work in Metro Manila.

Qualifications

• Bachelor's degree holder
• 3 years of relevant experience in data management, data processing or data analysis
• Intermediate skills on MS Office, Advanced with Microsoft Excel
• Experience in data management and processes in Salesforce and Oracle Business Intelligence or similar tools
• Experience in global stakeholder management
• Understanding of data gathering, inspecting, cleansing, transforming, and modeling/diagramming techniques
• General knowledge on GDPR and other data privacy laws globally
• Excellent presentation and communication skills
• Keen attention to detail
• Strong analytical capabilities
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Responsibilities

• Data Process Management: Work with various RX BUs and teams to develop and establish an efficient, compliant flow of data and data usage from CRM and registration systems to campaigns and projects
• Data Process Management: Provide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups
• Data Process Management: Deliver enhancements to data extraction and reporting in Salesforce, registration platforms or other CRM systems as needed
• Data Governance: Adherence to global data privacy laws and standards to ensure data integrity
• Data Governance: Develop local policies in adherence to regional/BU policies
• Data Governance: Data maintenance and flag inaccuracies for NRGDM teams
• Data Governance: Conduct studies on Do Not Call/Do Not Mail lists
• Data Governance: Initiate and present reports on data analysis
• Marketing Data List Extractions & Segmentation: Assess data requirements to develop and manage accurate lists for marketing campaigns and customer insights
• Marketing Data List Extractions & Segmentation: Handle imports/exports of data from Salesforce/show registration system to campaign platforms (Eloqua, Verint)
• Marketing Data List Extractions & Segmentation: Design reports and queries for campaign channels
• Marketing Data List Extractions & Segmentation: Refresh lists for campaign activity
• Marketing Data List Extractions & Segmentation: Validate data, reduce duplications, merge/delete duplicates
• Marketing Data List Extractions & Segmentation: Identify segmentation opportunities with data teams and show teams
• Marketing Data List Extractions & Segmentation: Align with business priorities and provide stakeholder feedback on data quality

Skills

Data analysis

Stakeholder management

Presentation

Attention to detail

Analytical thinking

Communication

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft Office

Salesforce

Oracle BI

Job description

REED EXHIBITIONS’ CDM Analyst role focuses on Customer Data Management to support marketing and analytics. You will liaise with stakeholders and global privacy experts to ensure compliant data flows and enable personalized campaigns.

Responsibilities include data processing, governance, list extractions, segmentation, and reporting using Salesforce and Oracle BI. A Bachelor’s degree and 3 years’ experience are required; hybrid setup with monthly onsite work in Metro Manila.