Customer Data Mgmt Analyst II

RELX INC; Iloilo; On-site; PHP 500,000 - 800,000; Full time

Job summary

RELX INC in Iloilo seeks a CDM Analyst to support customer data management across marketing and analytics initiatives. You will liaise with stakeholders and data privacy experts to map data structures and improve data usability for personalized campaigns.

The role covers data process management and governance, ensuring compliance with privacy laws, and delivering enhanced data extraction and reporting from Salesforce and other platforms. Strong analytical skills are essential.

Qualifications

• Bachelor's degree holder.
• 3 years in data management, processing, or analysis.
• Advanced Excel and MS Office skills.
• Experience with Salesforce and Oracle BI.
• Global stakeholder management experience.
• Knowledge of GDPR and data privacy laws.
• Strong presentation and communication skills.
• Detail oriented with strong analytical ability.
• Ability to learn enterprise AI tools for workflows.

Responsibilities

• Data Process Management: manage data flow from CRM to campaigns.
• Improve data extraction and reporting tools across platforms.
• Data governance: ensure privacy compliance and data integrity.
• Segmentation opportunities and collaboration with marketing teams.
• Support marketing analytics and data-driven decision making.

Skills

MS Office

Microsoft Excel

Data governance

Stakeholder management

Analytical skills

Education

Bachelor's degree

Tools

Salesforce

Oracle BI

Job description

PHL-RE Shared Services-Manila

PHL-RE Shared Services-Iloilo

Full time

R118735

The CDM Analyst is an expert on Customer Data Management, as she/he will be supporting various Reed Exhibitions’ marketing & analytics activities. The successful candidate will be expected to directly liaise with several key stakeholders and global data privacy experts to understand the overall customer data structure and needs of the business unit. This role will also be responsible in ensuring ease of use of data by establishing processes for data management activities. This will also be key in assisting teams leverage a wealth of customer data in personalizing customer experiences according to varying show, business or campaign objectives

CDM Analyst support will cover three MAIN responsibilities but not limited to:

Data Process Management

• Work with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the campaigns and projects
• Provide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups, as needed
• Deliver any needed enhancements to data extraction and reporting Salesforce, registration platforms or other similar CRM systems as needed and allowed

Data Governance

• Adherence to various global data privacy laws and standards to ensure data integrity at all times
• Develop local policies in adherence to regional/BU policies
• Data maintenance: flag inaccuracies on customer information for NRGDM teams to possibly work on
• Conduct studies and explore Do Not Call Register and Do Not Mail lists to invest on
• Initiate and present reports to summarize activities on data analysis
• Marketing Data List Extractions & Segmentation
• Assess data requirements to develop and manage accurate lists for marketing campaigns, customer insights and other marketing-related functions; includes list checking and matching, and privacy checks
• Handle imports and exports of data from Salesforce and show registration system to campaign platforms (Eloqua, Verint, etc)
• Design reports and queries for campaign marketing channels
• Refreshing lists for campaign activity as and when required
• Demonstrate actions to validate data, reduce data duplications and manually delete or merge duplicated records as appropriate
• Work with data teams, analysts and/or show teams in identifying segmentation opportunities (i.e. via personas, behaviors, etc.)
• Work closely with the marketing and analytics teams to ascertain areas of priority for the business in terms of where deeper market penetration is needed
• Provide a feedback loop to stakeholders so that data quality is maintained and improved as required. Work with stakeholders for resolutions on any concerns raised
• Align yourself to the business priorities as and when they change

Qualifications:

• Bachelor's degree holder
• 3 years of relevant experience in data management, data processing or data analysis
• Intermediate skills on MS Office, Advanced with Microsoft Excel
• Experience in data management and processes in Salesforce and Oracle Business Intelligence or similar tools
• Experience in global stakeholder management
• Understanding of data gathering, inspecting, cleansing, transforming, and modeling/diagramming techniques
• General knowledge on GDPR and other data privacy laws globally
• Excellent presentation and communication skills
• Keen attention to detail
• Strong analytical capabilities
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives. We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

USA Job Seekers:

EEO Know Your Rights.

RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.

Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.

Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.