Customer Data Management Analyst

REED ELSEVIER SHARED SERVICES (PHILIPPINES) INC.; Quezon City; Hybrid; PHP 480,000 - 720,000; Full time

Job summary

REED EXHIBITIONS’ CDM Analyst role focuses on Customer Data Management to support marketing and analytics. You will liaise with stakeholders and global privacy experts to ensure compliant data flows and enable personalized campaigns.

Responsibilities include data processing, governance, list extractions, segmentation, and reporting using Salesforce and Oracle BI. A Bachelor’s degree and 3 years’ experience are required; hybrid setup with monthly onsite work in Metro Manila.

Qualifications

• Bachelor's degree holder
• 3 years of relevant experience in data management, data processing or data analysis
• Intermediate skills on MS Office, Advanced with Microsoft Excel
• Experience in data management and processes in Salesforce and Oracle Business Intelligence or similar tools
• Experience in global stakeholder management
• Understanding of data gathering, inspecting, cleansing, transforming, and modeling/diagramming techniques
• General knowledge on GDPR and other data privacy laws globally
• Excellent presentation and communication skills
• Keen attention to detail
• Strong analytical capabilities
• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Responsibilities

• Data Process Management: Work with various RX BUs and teams to develop and establish an efficient, compliant flow of data and data usage from CRM and registration systems to campaigns and projects
• Data Process Management: Provide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups
• Data Process Management: Deliver enhancements to data extraction and reporting in Salesforce, registration platforms or other CRM systems as needed
• Data Governance: Adherence to global data privacy laws and standards to ensure data integrity
• Data Governance: Develop local policies in adherence to regional/BU policies
• Data Governance: Data maintenance and flag inaccuracies for NRGDM teams
• Data Governance: Conduct studies on Do Not Call/Do Not Mail lists
• Data Governance: Initiate and present reports on data analysis
• Marketing Data List Extractions & Segmentation: Assess data requirements to develop and manage accurate lists for marketing campaigns and customer insights
• Marketing Data List Extractions & Segmentation: Handle imports/exports of data from Salesforce/show registration system to campaign platforms (Eloqua, Verint)
• Marketing Data List Extractions & Segmentation: Design reports and queries for campaign channels
• Marketing Data List Extractions & Segmentation: Refresh lists for campaign activity
• Marketing Data List Extractions & Segmentation: Validate data, reduce duplications, merge/delete duplicates
• Marketing Data List Extractions & Segmentation: Identify segmentation opportunities with data teams and show teams
• Marketing Data List Extractions & Segmentation: Align with business priorities and provide stakeholder feedback on data quality

Skills

Data analysis

Stakeholder management

Presentation

Attention to detail

Analytical thinking

Communication

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft Office

Salesforce

Oracle BI

Job description

Job Description:

The CDM Analyst is an expert on Customer Data Management, as she/he will be supporting various ReedExhibitions’ marketing & analytics activities. The successful candidate will be expected to directly liaise withseveral key stakeholders and global data privacy experts to understand the overall customer data structureand needs of the business unit. This role will also be responsible in ensuring ease of use of data byestablishing processes for data management activities. This will also be key in assisting teams leverage awealth of customer data in personalizing customer experiences according to varying show, business orcampaign objectives.

Job Responsibilities:

Data Process Management

• Work with various RX BUs and teams (marketing, data, or show teams, among others) handling customer data to develop and establish an efficient and compliant flow of data and data usage from onshore or from varying CRM and registration systems to the campaigns and projects

• Provide solutions to simplify current complex processes and roadblocks between BU and Manila and within local marketing groups, as needed

• Deliver any needed enhancements to data extraction and reporting Salesforce, registration platforms or other similar CRM systems as needed and allowed

Data Governance

• Adherence to various global data privacy laws and standards to ensure data integrity at all times

• Develop local policies in adherence to regional/BU policies

• Data maintenance: flag inaccuracies on customer information for NRGDM teams to possibly work on

• Conduct studies and explore Do Not Call Register and Do Not Mail lists to invest on

• Initiate and present reports to summarize activities on data analysis

Marketing Data List Extractions & Segmentation

• Assess data requirements to develop and manage accurate lists for marketing campaigns, customer insights and other marketing-related functions; includes list checking and matching, and privacy checks

• Handle imports and exports of data from Salesforce and show registration system to campaign platforms (Eloqua, Verint, etc)

• Design reports and queries for campaign marketing channels

• Refreshing lists for campaign activity as and when required

• Demonstrate actions to validate data, reduce data duplications and manually delete or merge duplicated records as appropriate

• Work with data teams, analysts and/or show teams in identifying segmentation opportunities (i.e. via personas, behaviors, etc.)

• Work closely with the marketing and analytics teams to ascertain areas of priority for the business in terms of where deeper market penetration is needed

• Provide a feedback loop to stakeholders so that data quality is maintained and improved as required. Work with stakeholders for resolutions on any concerns raised

• Align yourself to the business priorities as and when they change

Qualifications:

• Bachelor's degree holder

• 3 years of relevant experience in data management, data processing or data analysis

• Intermediate skills on MS Office, Advanced with Microsoft Excel

• Experience in data management and processes in Salesforce and Oracle Business Intelligence or similar tools

• Experience in global stakeholder management

• Understanding of data gathering, inspecting, cleansing, transforming, and modeling/diagramming techniques

• General knowledge on GDPR and other data privacy laws globally

• Excellent presentation and communication skills

• Keen attention to detail

• Strong analytical capabilities

• Ability to quickly learn and apply enterprise AI tools and technologies to support technical workflows and business objectives.

Work Arrangements:

Work hours: 2PM - 10PM (PH Time)
Holiday: PH
Set Up: Hybrid | Once (1x) a month onsite subject to change if need