Cross-Sell & Growth Marketing Lead (Banking)

Hammerjack Pty Ltd; Philippines; On-site; PHP 800,000 - 1,100,000; Full time

Job summary

BDO Unibank, Inc. is seeking a seasoned professional to lead cross-selling strategy and execution across products. You will drive customer engagement, product adoption, and revenue growth while aligning initiatives with bank objectives and regulatory requirements.

You will collaborate with product teams, coordinate remittance-related processes, and lead the product coordination team to foster cross-unit teamwork and customer-centric campaigns.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance or a related field.
• Minimum of 5 years experience in banking, financial services, or a related industry, with a strong background in product marketing, business development, cross-selling, customer growth, or sales.
• Solid understanding of banking products, customer acquisition and retention strategies, and cross-selling principles.
• Must be amenable to work onsite and be assigned to Makati or Ortigas.

Responsibilities

• Directs and oversees cross-selling strategies and initiatives for all products under the section.
• Analyzes the success of cross-selling campaigns and adjusts strategies as necessary.
• Collaborates with various product teams to understand and develop cross-selling opportunities.
• Coordinates with relevant groups for the creation, review, and implementation of processes and products for remittance.
• Ensures initiatives are customer-centric, compliant with regulations, and aligned with bank objectives.
• Coordinates product launches to ensure alignment with BDO Remit objectives.
• Leads and guides the product coordination team under the section.
• Fosters collaboration between product business units and BDO Remit's business development team.

Skills

Cross-selling

Product marketing

Stakeholder management

Financial services

Education

Bachelor's degree in Business Administration/Marketing/Finance

Job description

BDO Unibank, Inc. is seeking a seasoned professional to lead cross-selling strategy and execution across products. You will drive customer engagement, product adoption, and revenue growth while aligning initiatives with bank objectives and regulatory requirements.

You will collaborate with product teams, coordinate remittance-related processes, and lead the product coordination team to foster cross-unit teamwork and customer-centric campaigns.