Cross-Sell Strategy Lead (Banking)

BDO Unibank; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

BDO Unibank, Inc. is seeking a senior product marketing professional in Mandaluyong to lead cross-selling initiatives across all product lines within the Transaction Banking Group.

You will direct cross-selling strategies, analyze campaign performance, and collaborate with product teams to develop opportunities while coordinating remittance-related processes for launch and optimization. An ideal candidate holds a Bachelor’s degree in Business Administration, Marketing, or Finance and at least

Qualifications

• Bachelor degiree in Business Administration, Marketing, Finance, or a related field.
• At least 5 yrs. of experience in banking or financial services with a focus on product marketing or sales.

Responsibilities

• Directs and oversees cross-selling strategies and initiatives for all products under the section.
• Analyzes the success of cross-selling campaigns, adjusting strategies as necessary.
• Collaborates with various product teams to understand and develop cross-selling opportunities.
• Coordinates with relevant groups for the creation, review, and implementation of processes and products for remittance.

Skills

Cross-selling

Campaign analysis

Collaboration

Education

Bachelor degiree in Business Administration, Marketing, Finance, or a related field

Job description

BDO Unibank, Inc. is seeking a senior product marketing professional in Mandaluyong to lead cross-selling initiatives across all product lines within the Transaction Banking Group.

You will direct cross-selling strategies, analyze campaign performance, and collaborate with product teams to develop opportunities while coordinating remittance-related processes for launch and optimization. An ideal candidate holds a Bachelor’s degree in Business Administration, Marketing, or Finance and at least