CRM Strategy & Lifecycle Manager

Private Advertiser; Makati; On-site; PHP 420,000 - 660,000; Full time

Job summary

Private Advertiser in the Philippines seeks a CRM & Analytics Specialist to manage CRM platforms, analyze data, and design retention campaigns across multiple channels. You will collaborate with IT, Sales, and Marketing to drive personalized experiences and measurable outcomes.

The role emphasizes data-driven decision-making, privacy compliance, and continuous optimization of customer journeys to improve engagement and reduce churn.

Qualifications

• Deep understanding of CRM software, data analytics, SQL, and marketing automation tools.
• Strong skills in interpreting customer data, behavior patterns, and campaign metrics.
• Ability to map out customer journeys and develop long-term retention strategies.
• Ability to work across IT, Sales, Marketing to align on goals.
• Usually requires 2+ years of experience in CRM, marketing, or data analysis role.
• Bachelor’s degree in Marketing, Information Technology, Business Administration, or a related field.
• Proven experience in database management and digital marketing campaigns.

Responsibilities

• CRM platform management to ensure data accuracy and efficiency.
• Customer segmentation and targeting to tailor campaigns.
• Campaign management designing lifecycle marketing, automated emails, and SMS campaigns.
• Data analysis and reporting of KPIs like CLV, churn, and ROI.
• Map customer journeys to improve service and reduce churn.
• Ensure data privacy compliance (e.g., GDPR).

Skills

CRM expertise

Data analytics

SQL

Marketing automation

2+ years experience

Education

Bachelor’s degree in Marketing/IT/Business

Tools

Salesforce

HubSpot

Job description

Private Advertiser in the Philippines seeks a CRM & Analytics Specialist to manage CRM platforms, analyze data, and design retention campaigns across multiple channels. You will collaborate with IT, Sales, and Marketing to drive personalized experiences and measurable outcomes.

The role emphasizes data-driven decision-making, privacy compliance, and continuous optimization of customer journeys to improve engagement and reduce churn.