CRM Specialist

Our Clients; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Our Clients in Manila seeks a CRM Specialist to act as a trusted advisor and technical operator for core marketing platforms, campaign automation, and data governance. You will translate business priorities into platform requirements and collaborate with global stakeholders to drive successful campaigns.

The role requires hands-on experience with Marketo and Cvent, strong QA, and a focus on data privacy compliance, including GDPR/CCPA applicable to global programs.

Qualifications

• Bachelor’s degree or equivalent practical experience in Marketing, IT, or Business Administration.
• Proven experience in marketing operations, marketing technology, or digital campaign management.
• Experience in global professional services or corporate shared services is a plus.

Responsibilities

• Build, test, and launch complex email campaigns and event workflows using Marketo and Cvent.
• Perform rigorous QA testing on email rendering, links, and personalization fields.
• Monitor delivery and engagement metrics and surface insights to optimize campaigns.
• Centralize and structure marketing data across CRM systems and ensure data integrity.

Skills

Campaign management

CRM lifecycle

Multichannel communications

Marketing operations

Data privacy awareness

Education

Bachelor’s degree

Tools

Marketo

Cvent

HTML

CSS

JavaScript

SQL

Job description

Our client, a premier global professional services and legal network, is seeking a CRM Specialist. This role acts as a trusted advisor and technical operator for core marketing platforms, campaign automation, and data governance.

Key Responsibilities

Marketing Technology Advisory & Strategy

• Martech SME: Serve as a subject matter expert on marketing technology architectures, automation tools, and operational workflows (specifically Marketo and Cvent).
• Cross-Functional Alignment: Connect Business Development Operations with global stakeholders, embedding platform best practices, solving technical bottlenecks, and conducting onboarding for new team members.
• Platform Enhancement: Translate business priorities into user stories and technical platform requirements, supporting feature upgrades, platform connectivity, and tool adoption.

Email Campaign Operations & Event Automation

• Campaign Execution: Build, test, and launch complex email campaigns, multi-touch automation sequences, and event workflows using Marketo and Cvent.
• Quality Assurance (QA): Perform rigorous QA testing on email rendering, link validation, device compatibility, dynamic content, and personalization fields.
• Performance Analytics: Monitor campaign delivery, open/click-through rates, and engagement metrics, surfacing actionable insights to optimize future marketing communications.

Data Quality, Governance & Compliance

• Data Integrity: Centralize and structure marketing data sets, maintaining clean contact databases, distribution lists, and interaction records across CRM systems.
• Privacy Compliance: Enforce international data privacy regulations (GDPR, CCPA) across all campaign lists, subscription preferences, and consent frameworks.

Change Management & Enablement

• Process Enablement: Support the rollout of new operating models by coaching and up-skilling M&BD team members on system updates and standard operating procedures.
• Continuous Improvement: Proactively identify opportunities to streamline workflows, enhance user adoption, and improve operational productivity.

Requirements

Education & Experience

• Education: Bachelor’s degree in Marketing, Information Technology, Business Administration, or equivalent practical experience.
• Professional Background: Proven experience in marketing operations, marketing technology, or digital campaign management roles.
• Domain Context: Experience within a global law firm, professional services, or corporate shared services center is an advantage.

Technical & Functional Skills

• Platform Mastery: Advanced hands-on experience with marketing automation platforms (Marketo or similar) and event management technologies (Cvent).
• Core Competencies: Strong command of campaign management, list segmentation, CRM lifecycle principles, and multi-channel digital communications.
• Regulatory Knowledge: Solid understanding of global data privacy laws (GDPR, CCPA).
• Technical Advantages (Nice to Have):
  • Working knowledge of web/email coding languages (HTML, CSS, JavaScript, or SQL).
  • Data visualization, data storytelling, and UI/UX design principles.

Soft Skills & Mindset

• Communication: Exceptional written and verbal English skills for seamless collaboration with global stakeholders.
• Detail Orientation: Rigorous attention to detail with an uncompromising approach to campaign accuracy and data quality.
• Problem Solving: Solution-oriented mindset with a natural curiosity for process optimization.