Dynamics 365 Marketing Specialist (contract - hybrid)

Sysgen RPO, Inc.; Taguig; On-site; PHP 700,000 - 1,200,000; Full time

Job summary

Sysgen RPO, Inc. is seeking a marketing automation specialist for a 12‑month contract in the Philippines. The role focuses on acquisition and lifecycle campaigns, with responsibilities spanning campaign delivery, QA, copywriting, and regulatory compliance across Australia and Manila teams.

You will build and optimize email/SMS campaigns in Dynamics 365, manage automated journeys, segment audiences, and coordinate approvals while maintaining brand consistency and privacy standards.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5+ years marketing experience with hands‑on CRM, marketing automation, email/SMS campaigns, and automated journeys.
• Hands‑on experience with Dynamics 365 Customer Insights/Journeys or similar platform.
• Experience supporting acquisition, partner, customer, or lifecycle campaigns.
• Strong QA for campaigns: proofing, link checking, personalization, previews, test sends, post‑send checks.
• Experience navigating formal approval and sign‑offs.

Responsibilities

• Build, test, and deploy email and SMS campaigns using Microsoft Dynamics 365.
• Set up and manage automated customer journeys, including audience rules and timing.
• Manage audience segmentation, targeting, exclusions, and suppression lists.
• Create and maintain reusable campaign templates and content modules.
• Ensure campaign setup accuracy, including links, tracking, personalization, and audience selection.
• Troubleshoot campaign build and deployment issues and coordinate with platform support.

Skills

CRM experience

Marketing automation

Email campaigns

SMS campaigns

Dynamics 365

Stakeholder management

Copywriting

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Microsoft Dynamics 365 Customer Insights/Journeys

Job description

About the role

This is a 12-month contract role that supports priorities across the marketing team, from acquisition and distribution partner campaigns through to communications for existing customers. It combines strong platform capability with campaign delivery, stakeholder management, copywriting and quality assurance. Working closely with colleagues in Australia and Manila, the role helps campaigns move from brief through to delivery while maintaining brand consistency and meeting financial services regulatory, privacy and approval requirements.

Key responsibilities

• Build, test, and deploy email and SMS campaigns using Microsoft Dynamics 365

• Set up and manage automated customer journeys, including audience entry rules, timing, and message sequencing

• Manage audience segmentation, targeting, exclusions, and suppression lists

• Create and maintain reusable campaign templates and content modules

• Ensure accurate campaign setup, including links, tracking, personalization, and audience selection

• Troubleshoot campaign build and deployment issues and coordinate with platform support when needed

• Monitor campaign results and provide reports, insights, and recommendations for optimization

• Support marketing campaigns across acquisition, distribution partners, prospects, and existing customers

• Write and edit campaign content to ensure clear, accurate, and customer-friendly messaging

• Maintain the communications calendar and coordinate campaign timelines, dependencies, approvals, testing, and launches

About you

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience

• At least 5 years of experience in marketing, with strong hands‑on experience in CRM, marketing automation, email/SMS campaigns, and automated customer journeys

• Hands‑on experience with Microsoft Dynamics 365 Customer Insights / Journeys or another enterprise marketing automation platform

• Experience supporting acquisition, partner, customer, or lifecycle marketing campaigns

• Strong experience in campaign quality assurance, including proofing, link checking, personalization, previews, test sends, and post‑send checks

• Experience working within formal approval and sign‑off processes

• Knowledge of privacy, consent, opt‑outs, and suppression/list management

• Strong stakeholder management and communication skills, including working with teams across different locations

• Strong writing and editing skills, with the ability to turn complex information into clear and customer‑friendly communications

• Experience in financial services or another regulated industry is preferred