CRM Manager (Remote-PH)

10Ten Gaming; Philippines; Remote; PHP 5,657,000 - 7,542,000; Full time

Job summary

10Ten Gaming is seeking an experienced CRM Manager to own the customer lifecycle strategy for a fast-growing US-based sweepstakes casino. You will drive engagement, retention, and lifetime value across multichannel campaigns while ensuring compliance with US sweepstakes regulations and responsible play.

You will work cross-functionally with Marketing, Product, BI, and Compliance, leveraging Optimove to build segments, automate lifecycle journeys, and optimize campaigns.

Qualifications

• 3+ years of CRM, lifecycle, or retention marketing experience in high-engagement digital products
• Strong knowledge of the US player market and lifecycle expectations
• Native or near-native English proficiency with compliant messaging
• Proven track record of end-to-end journey design and optimization
• Hands-on Optimove experience and ability to build segments and lifecycle journeys
• Experience with HTML and automated CRM platforms is a strong advantage
• Experience designing loyalty and VIP programs is a plus

Responsibilities

• Own end-to-end CRM strategy across onboarding, engagement, retention, reactivation, and churn prevention
• Design and optimize player journeys based on behavior, value, and engagement patterns
• Segment players using transactional and behavioral data
• Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging
• Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics
• Ensure campaigns are timely, relevant, and personalized
• Track and analyze CRM KPIs such as retention, conversion, ARPU/LTV, and churn
• Conduct A/B testing on messaging, timing, offers, and journeys
• Translate insights into actionable improvements and clear performance reporting
• Ensure compliance with US sweepstakes regulations and responsible play
• Maintain opt-in, opt-out, and communication preference best practices
• Collaborate with Product and UX to improve in-app experiences and messaging triggers
• Collaborate with BI on dashboards, segmentation logic, and campaign attribution
• Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars
• Drive CRM strategy through Optimove, maintaining workflows, automation, and calendar; support data hygiene and CRM best practices

Skills

CRM strategy

Lifecycle management

Data-driven marketing

A/B testing

Multichannel campaigns

Customer segmentation

Cross-functional collaboration

English proficiency

Tools

Optimove

Braze

Salesforce Marketing Cloud

Job description

Company: US-based Sweepstakes Casino

Employment Type: Full-Time (Contractor)

Work Setup: Fully Remote

Working Schedule: Day Shift (PHT), aligned with US business needs

Role Overview

We are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations. The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.

Key Responsibilities

CRM Strategy & Lifecycle Management

• Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
• Design and optimize player journeys based on behavior, value, and engagement patterns
• Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value)

Campaign Planning & Execution

• Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging
• Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules
• Ensure campaigns are timely, relevant, and personalized

Data, Analytics & Optimization

• Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn
• Conduct A/B testing on messaging, timing, offers, and journeys
• Translate insights into actionable improvements and clear performance reporting

Compliance & Responsible Play

• Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards
• Maintain opt-in, opt-out, and communication preference best practices

Cross-Functional Collaboration

• Work with Product and UX teams to improve in-app experiences and messaging triggers
• Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution
• Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars

Tools & CRM Platforms

Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value. Maintain CRM workflows, automation, and campaign calendar. Support data hygiene and CRM best practices.

Requirements

• 3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products
• Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations
• Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging
• Proven track record of delivering measurable CRM impact, including:
  • End-to-end customer journey design and optimization
  • Promotional strategy and execution
  • Player segmentation and personalization
  • High-performing email and multi-channel CRM campaigns
• Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders
• Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights
• Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance
• Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage
• Experience designing or managing loyalty and VIP programs is a plus

About Us

10Ten Gaming is a fast-growing US-based sweepstakes casino building the next generation of social casino experiences. Founded by industry veterans, we combine high-energy gameplay, cutting-edge technology, and a player-first mindset to create fun, fair, and compliant casino-style games powered by Sweeps Coins and Gold Coins. We move fast, experiment often, and give our teams real ownership to make a meaningful impact from day one. If you’re excited by high-growth startups, autonomy, and shaping products used by thousands of players, 10Ten Gaming is the place to build and scale something special. Come build the future of social gaming with us!