CRM Manager

Kaizen Gaming; Manila; Hybrid; PHP 1,000,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid way of working

Competitive pay & bonus scheme

Developmental 360° feedback framework

Unlimited access to Udemy & continuous

training

Job summary

Kaizen Gaming is seeking a CRM Manager to plan and drive the CRM strategy for Sportsbook and Casino, coordinating multi-channel campaigns to boost active players, retention, and reactivation. You will work with the Athens HQ team and local segments to tailor journeys, manage the bonus budget, and report on campaign performance.

The role requires strong data-driven capabilities, 4+ years in CRM or marketing, and an AI-minded, English-proficient professional to thrive in a fast-paced, hybrid work

Qualifications

• Min. 4 years of CRM, lifecycle management or marketing experience.
• Experience building and executing data-driven campaigns based on customer needs.
• Strong ability to extract customer insights from data.
• Excellent organization, planning and attention to detail.
• Proven track record in multi-channel campaigns.
• Proficient with CRM tools (Adobe Campaign or Salesforce CRM); Optimove is a plus.
• Exceptional stakeholder management and collaboration skills.
• Excellent command of English.
• Demonstrated AI-first mindset and willingness to adopt AI tools.

Responsibilities

• Plan and coordinate the CRM strategy for Sportsbook and Casino across channels.
• Own the CRM plan and local campaigns.
• Develop local, personalized campaigns using onsite messaging, email, messaging, and social media.
• Liaise with Athens HQ CRM Planning and Operations for smooth execution.
• Collaborate with CRM segments in Athens HQ to fine-tune automated journeys.
• Ensure campaigns are delivered per plan and stakeholders are informed of volumes and outcomes.
• Probe and manage bonus budget with robust planning and analysis.
• Analyze historical revenue and forecast future program performance.
• Lead the development of creatives from brief to delivery with customer insight focus.
• Lead ongoing segmentation to identify insights and target segments.
• Identify customer touchpoints and ensure proper actions and communications are implemented.
• Keep up with advertising standards and local consumer protection laws.
• Report regularly to senior stakeholders on campaign success.

Skills

CRM

Lifecycle mgmt

Marketing

Adobe Campaign

Salesforce CRM

Optimove

Stakeholder mgmt

English proficient

AI mindset

Tools

Adobe Campaign

Salesforce CRM

Optimove

Job description

We are Kaizen Gaming

Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 20 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.

We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.

Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?

Let’s start with the role

In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels, for creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.

As a CRM Manager, you will:

• Develop a comprehensive, data-driven CRM strategy for the local market, in collaboration with the HQ team taking into account local compliance, market conditions and competition;
• Ownership of the CRM plan;
• Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;
• Liaise with the CRM Planning and Operations Team in Athens HQ for the smooth execution of the CRM;
• Cooperate with the CRM Customer Segments in Athens HQ for fine tuning of the automated lifecycle journeys, keeping them updated of market insights, competition intelligence, best practices;
• Ensure that the campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
• Deploy the bonus budget profitably through robust planning, execution and analysis;
• Analyze historical revenue performance and forecast future program performance;
• Initiate and manage the development process of creatives -from brief to delivery- with a laser focus on the customer insight and deliver customer engagement and response;
• Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;
• Identify customer touchpoints and ensure that the right actions and communications are implemented;
• Keep abreast of advertising standards and consumer protection laws and standards in local market;
• Follow and report on competitor activity within the local market;
• Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of customer motivation.

What you’ll bring

• Min. 4 years of CRM, lifecycle management or marketing, preferably in a technology company;
• Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
• Well-versed in extracting customer insight from data;
• Great organization, planning and prioritization skills, with strong attention to detail;
• Solid experience in implementing, driving and managing complex multi-channel campaigns;
• Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus;
• Exceptional stakeholder management and collaboration skills;
• Excellent command of the English language.
• Demonstrated AI-first mindset, actively leveraging AI tools and assistants to improve productivity, problem-solving and decision-making. Continuously exploring new AI capabilities and championing their practical adoption within teams, using AI as an integral part of day-to-day work rather than a supplementary tool.

Kaizen Gaming Perks

• A buddy will support you with your onboarding
• Hybrid way of working
• Competitive pay & bonus scheme
• Developmental 360° feedback framework
• Unlimited access to Udemy & continuous training

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We are an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome applications from individuals of all backgrounds, regardless of race, gender, religion, sexual orientation,or age.