CRM Campaigns Operations Lead

Westside Resort; Parañaque; On-site; PHP 700,000 - 900,000; Full time

Job summary

Westside Resort is seeking a Direct Marketing Manager to lead the end-to-end execution of customer engagement campaigns across direct-to-consumer channels. You will translate the Direct Marketing strategy into scalable CRM operations, reporting to the VP for Casino Marketing with dotted line to the Group Director of Direct Marketing Services, supporting Westside Resort Manila’s revenue targets.

You will own operational planning, capacity management, and governance to ensure accurate, timely

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, Computer Science, IT, Data Science, or related field.
• Minimum 2 years of experience in CRM, Direct Marketing, Lifecycle Marketing, Customer Engagement, Marketing Automation, or related areas.
• Strong understanding of CRM and lifecycle marketing principles.

Responsibilities

• Lead localized day-to-day DM operations and ensure timely execution of campaigns across direct marketing channels.
• Translate roadmap into an executable operational plan and manage deployment.
• Set up campaigns with QA, UAT, deployment, and post-launch monitoring.

Skills

CRM concepts

Lifecycle marketing

Marketing automation

Omnichannel engagement

Campaign operations

Stakeholder collaboration

Education

Bachelor's degree in Marketing

Job description

Westside Resort is seeking a Direct Marketing Manager to lead the end-to-end execution of customer engagement campaigns across direct-to-consumer channels. You will translate the Direct Marketing strategy into scalable CRM operations, reporting to the VP for Casino Marketing with dotted line to the Group Director of Direct Marketing Services, supporting Westside Resort Manila’s revenue targets.

You will own operational planning, capacity management, and governance to ensure accurate, timely