Direct Marketing Manager

Westside Resort; Parañaque; On-site; PHP 700,000 - 900,000; Full time

Job summary

Westside Resort is seeking a Direct Marketing Manager to lead the end-to-end execution of customer engagement campaigns across direct-to-consumer channels. You will translate the Direct Marketing strategy into scalable CRM operations, reporting to the VP for Casino Marketing with dotted line to the Group Director of Direct Marketing Services, supporting Westside Resort Manila’s revenue targets.

You will own operational planning, capacity management, and governance to ensure accurate, timely

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Information Systems, Computer Science, IT, Data Science, or related field.
• Minimum 2 years of experience in CRM, Direct Marketing, Lifecycle Marketing, Customer Engagement, Marketing Automation, or related areas.
• Strong understanding of CRM and lifecycle marketing principles.

Responsibilities

• Lead localized day-to-day DM operations and ensure timely execution of campaigns across direct marketing channels.
• Translate roadmap into an executable operational plan and manage deployment.
• Set up campaigns with QA, UAT, deployment, and post-launch monitoring.

Skills

CRM concepts

Lifecycle marketing

Marketing automation

Omnichannel engagement

Campaign operations

Stakeholder collaboration

Education

Bachelor's degree in Marketing

Job description

About the role

The Direct Marketing Manager provides operational leadership for the end-to-end execution of customer engagement campaigns across direct-to-consumer channels, translating the Direct Marketing strategy into scalable, accurate, and efficient CRM operations. Reporting directly to Westside VP for Casino Marketing with a dotted line to the Group Director of Direct Marketing Services, the role oversees the execution of Direct Marketing programs for Westside Resort Manila, including lifecycle campaigns and batch & blast operations to support the property's revenue targets.

Key responsibilities

• Lead localized day-to-day DM operations of Westside and ensure the timely and accurate execution of campaigns across all supported direct marketing channels
• Translate the Westside Direct Marketing roadmap and campaign priorities into an executable operational plan
• Set up Direct Marketing campaigns: QA, UAT, deployment, and post-launch monitoring
• Proactively identify operational bottlenecks and implement corrective actions
• Oversee the operational execution of end-to-end customer lifecycle journeys across Gaming and Non-Gaming businesses in Westside
• Review journey logic, segmentation, triggers, entry/exit criteria, suppression rules, personalization, and channel sequencing before deployment
• Establish and enforce governance standards to ensure that Westside campaigns are delivered accurately, consistently, and with appropriate controls
• Review high-impact, high-value, complex, or business-critical campaigns prior to deployment
• Own the operational planning and capacity management required to support the Westside campaign calendar
• Monitor Westside campaign performance across delivery, engagement, conversion, redemption, retention, and revenue contribution

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Information Systems, Computer Science, Information Technology, Data Science, or a related discipline
• Minimum 2 years of relevant experience in CRM, Direct Marketing, Lifecycle Marketing, Customer Engagement, Marketing Automation, or related fields
• Strong understanding of CRM and lifecycle marketing principles
• Strong understanding of customer segmentation and personalization
• Strong understanding of omnichannel customer engagement
• Strong understanding of campaign operations and marketing automation
• Strong understanding of customer journey orchestration
• Able to translate strategy into clear operational plans, establish priorities, allocate resources, and ensure consistent execution across a high-volume campaign environment
• Builds scalable, documented, and repeatable processes that improve campaign quality, efficiency, and speed
• Makes timely decisions based on business priorities, customer impact, operational capacity, data, and risk
• Builds strong working relationships with Marketing, Loyalty & Rewards, Data & Analytics, Creative, Technology, Operations, and other stakeholders