Creative Head - Marketing

Superlivingapp; Hinoba-an; On-site; PHP 600,000 - 1,200,000; Full time

Job summary

Superlivingapp is seeking a Creative Lead to own performance ad creatives end-to-end across AI-generated and live-action formats, with a focus on scalable growth and lower CPI. You will build a repeatable creative engine, test hooks and narratives, and collaborate with Growth to align creative output with performance goals.

Ideal candidates bring 5+ years in performance-focused creative roles, a track record of ads with measurable results, and comfort with AI tools and live-action production.

Qualifications

• 5+ years of experience in performance-focused creative roles (Branding/Ads preferred).
• Proven experience creating ads that drove measurable results (not just views).
• Deep understanding of Platform-native content (Meta, short-form video), Attention psychology, Hook structures.
• Comfort working with both AI tools and live-action production.
• Experimental mindset — high volume, high iteration.

Responsibilities

• Own performance ad creatives across Meta and Google.
• Write high-converting ad scripts across: AI-generated formats, Live-action videos, UGC-style content.
• Constantly test new: Hooks, Angles, Emotional triggers, Narratives, Visual formats.
• Build a structured creative testing framework.
• Obsess over: Hook rate, CTR, CPI.
• Understand what drives virality: What makes people stop, watch, and click.
• Work closely with Growth to align creatives with performance goals.
• Build a creative feedback loop: Why did this ad work? Why did this one fail? How do we replicate winners systematically?

Skills

Performance marketing

Creative leadership

Storytelling

Ad script writing

AI tools

Live-action production

A/B testing

Growth collaboration

Tools

AI video tools

Live-action production setups

Job description

Growth is a creative problem. At Superliving, paid ads don’t scale because of budget. They scale because of strong ideas. A powerful hook can outperform a 5x budget increase.

We’re looking for a Creative Lead who understands that performance marketing is storytelling under pressure.

You will own ad creatives end-to-end, from script to experimentation, across AI-generated ads and live-action formats. Your job is to build a repeatable creative engine that drives lower CPI, higher CTR, and scalable growth.

If you think in hooks, retention curves, scroll behavior, and first 3 seconds, this role is for you.

What You’ll Do

Own performance ad creatives across Meta and Google

Write high-converting ad scripts across:

AI-generated formats

Live-action videos

UGC-style content

Constantly test new:

• Hooks
• Angles
• Emotional triggers
• Narratives
• Visual formats

Build a structured creative testing framework

Obsess over:

• Hook rate
• CTR
• CPI

Understand what drives virality:

• What makes people stop
• What makes people watch
• What makes people click

Work closely with Growth to align creatives with performance goals

Build a creative feedback loop:

• Why did this ad work?
• Why did this one fail?
• How do we replicate winners systematically?

What We’re Looking For

5+ years of experience in performance-focused creative roles (Branding/Ads preferred)

Proven experience creating ads that drove measurable results (not just views)

Deep understanding of Platform-native content (Meta, short-form video), Attention psychology, Hook structures

Comfort working with both AI tools and live-action production

Experimental mindset — high volume, high iteration

You should:

Think in variations, not single ideas

Be comfortable killing your own ideas if data says so

Understand that creativity without performance is entertainment, not growth

Why Superliving

Direct impact on growth numbers

Fast experimentation cycles

Real ownership over the creative engine

Opportunity to define the ad voice of a scaling consumer platform