A logistics company in the Philippines seeks an experienced marketer to develop and implement digital marketing strategies. The role involves planning campaigns, analyzing marketing data, and collaborating with different business units. A Bachelor's degree in a related field and proven marketing experience are essential. The ideal candidate will possess strong communication skills and expertise in digital marketing tools. This position offers an exciting opportunity to contribute to innovative marketing initiatives.
Qualifications
Proven experience in marketing and/or advertising.
Strong communication and presentation skills.
Expertise in creative design and digital marketing tools.
Responsibilities
Plan and execute initiatives to reach target audience.
Develop and implement a digital marketing strategy.
Assist in analyzing marketing data to shape future strategies.
Skills
Strong communication skills
Digital marketing tools expertise
Creative design
Education
Bachelors degree in a related field
Job description
Responsibilities
Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, trimedia, etc.)
Use multiple sources of data to identify trends and consumer behaviors that could affect the design of the campaign
Develop and implement a digital marketing strategy and manage end-to-end digital projects
Assist in analyzing the marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Produce engaging, clear, and concise copy and captions for different advertising channels
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas such as content development and optimization, advertising, and events planning
Collaborate with different business units to create and deliver marketing programs and campaigns
Liaise with third-party agencies to execute promotional events and campaigns
Provide valuable support in multifaceted marketing endeavors, campaigns, and diverse assignments as necessitated by superiors, demonstrating a versatile and proactive approach
Qualifications
Bachelors degree in a related field
Proven experience in marketing and/or advertising
Strong communication and presentation skills, and expertise in creative design and digital marketing tools