A logistics company is seeking a Digital Marketing Specialist to plan and execute marketing initiatives. You will develop strategies, analyze campaign data, and collaborate with various teams. The ideal candidate has a Bachelor's degree in a related field and proven experience in marketing. Strong communication and creative design skills are essential. This role is based in Metro Manila, Pasay.
Qualifications
Proven experience in marketing and/or advertising.
Strong communication and presentation skills.
Responsibilities
Plan and execute initiatives to reach the target audience.
Develop and implement a digital marketing strategy.
Assist in analyzing marketing data to shape future strategies.
Collaborate with business units to create marketing programs.
Skills
Digital marketing tools expertise
Strong communication skills
Creative design skills
Education
Bachelor's degree in a related field
Job description
Responsibilities
Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, trimedia, etc.)
Use multiple sources of data to identify trends and consumer behaviors that could affect the design of the campaign
Develop and implement a digital marketing strategy and manage end-to-end digital projects
Assist in analyzing the marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
Produce engaging, clear, and concise copy and captions for different advertising channels
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas such as content development and optimization, advertising, and events planning
Collaborate with different business units to create and deliver marketing programs and campaigns
Liaise with third-party agencies to execute promotional events and campaigns
Provide valuable support in multifaceted marketing endeavors, campaigns, and diverse assignments as necessitated by superiors, demonstrating a versatile and proactive approach
Qualifications
Bachelor A02 92s degree in a related field
Proven experience in marketing and/or advertising
Strong communication and presentation skills, and expertise in creative design and digital marketing tools