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NuWorks Interactive Labs, Inc. is seeking a strategic Brand Leader to head the Brand Team, including the Corporate Brand Associate and Admin Assistant, and to work with the Executive Committee to bring corporate brand strategies to life through internal and external communications, campaigns, and admin operations.
The role focuses on managing brand experience, partnering with departments and external bodies, and driving initiatives that advance brand awareness and employee engagement across the
The NuWorks Brand Team designs meaningful human experiences for business partners and internal talents. Working closely with the agency’s Executive Committee, the team creates and implements sustainable corporate strategies, communications, and brand-building initiatives that attract and keep the right business partners and talents, and strengthen NuWorks’ value as the undisputed, most innovative digital agency.
We’re looking for a strategic and resourceful brand leader who can lead the Brand Team — including the Corporate Brand Associate and the Admin Assistant — and work cross-functionally with the Executive Committee of NuWorks in bringing corporate strategies to life through agency-branded internal and external communications, award-winning campaigns, and well-run admin operations that move and inspire our employees, current and potential business partners, and talents.
Establish good working relations with employees across all departments
Ensure accuracy and consistency in leading internal and external (other departments) teams
Lead the Corporate Brand Team by ensuring all projects and day-to-day deliverables are done excellently, effectively, and on-time
Ability to plan, lead, and complete multiple projects simultaneously and successfully, and within budget, including Corporate Communications, Corporate Presentations, Awards, Employer Branding, and Admin operations
Ability to give POV to internal and external (other departments) teams -- along with the ability to recommend the right approach and use the proper tools and resources
Ability to efficiently coordinate and communicate with suppliers and external organizations and bodies to effectively deliver on tasks
Lead process improvements at a team and project level vis-a-vis overall agency goals
Ensure organization of tracking sheets and dashboards in a timely and consistent manner
Initiate team activities to foster an effective work and team culture that is aligned with NuWorks values
Lead the NuWorks Brand Team in strategizing, ideating, and executing internal and external
solutions to build brand awareness, consideration, engagement, loyalty and advocacy
Own the Brand Experience of NuWorks as it is felt on the ground — managing the physical space and interactions (including but not limited to the office) so it reflects and reinforces the NuWorks brand for employees, partners, and visitors
Manage relationships with the external partners who shape that experience — building management, contractors, suppliers, and service providers — to uphold the same brand standard externally as the team upholds in its communications work
Manage and oversee the Admin projects executed by the Admin Assistant (Workplace & Facilities Management, Procurement & Vendor Management, Business Compliance & Documentation), ensuring these are delivered well, effectively, on time, and within budget
Familiarization with digital marketing and advertising fundamentals including platforms, content, and consumers
Keep abreast with digital, advertising, and industry competitive landscape and local/global trends
Foster a culture of innovation and encourage team members to come up with new ideas and solutions.
Recruit, train, motivate, and develop team members — including the Corporate Brand Associate and the Admin Assistant — to ensure that they perform at their best
Develop and implement strategies that align with the company's goals and objectives
Set clear performance standards, monitor progress, and provide regular feedback to help employees improve and grow
Communicate effectively with team members, colleagues, and stakeholders to ensure that everyone is on the same page and working towards the same goals
Foster a culture of innovation and encourage team members to come up with new ideas and solutions
Set the awards strategy each cycle and oversee the writing and submission of award case entries produced by the team
Own the final review and approval of internal and external corporate communications drafted by the Corporate Brand Associate
Monitor, measure, and report on performance of all projects
Bachelor’s degree in Marketing, Communications, Business Management and/or other related courses
At least 3-5 years of experience in Account, Brand or Project Management or a proven track record in a similar position, working with a team in a similar or adjacent industry.
Experience in people management, leading teams, planning and organizing campaigns or events for a previous company or organization