Content Specialist

ACS pro Global Corporation; Bulacan; On-site; PHP 420,000 - 640,000; Full time

Job summary

ACS pro Global Corporation is seeking a Content Specialist to create, manage, and publish engaging content across the company’s digital platforms. You will craft graphics, social media content, short-form videos, and employee stories that strengthen brand awareness and employer branding.

The role focuses on transforming company initiatives and milestones into creative content reflecting the company’s culture and values, ensuring consistency with brand voice and standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Multimedia Arts, Advertising, Digital Marketing, or related field.
• Proven skills in creating engaging content across multiple platforms.
• Strong copywriting and storytelling abilities with a brand voice.

Responsibilities

• Create and publish engaging content across Facebook, Instagram, TikTok, LinkedIn, and other digital platforms.
• Develop creative content aligned with branding, messaging, voice, and objectives.
• Ensure consistency in brand identity, tone of voice, and visual standards across all channels.
• Maintain and uphold brand guidelines in all outputs.
• Develop and manage content calendars for all social platforms.
• Schedule, publish, and monitor content using Meta Business Suite and other tools.
• Monitor trends and audience insights to identify content opportunities.
• Engage with online communities and support growth initiatives.
• Write captions and promotional content reflecting the brand voice.
• Develop storytelling content resonating with target audiences.
• Create employee features and culture content.

Skills

Content creation

Brand management

Social media

Copywriting

Video editing

Graphic design

Storytelling

Photography

Education

Bachelor’s Degree in Marketing/Communications/Multimedia

Tools

Adobe Photoshop

Canva

CapCut

Adobe Lightroom

Meta Business Suite

Job description

Job Description

The Content Specialist is responsible for creating, managing, and publishing engaging content across the company’s digital platforms while ensuring consistency with the company’s brand identity, voice, and communication standards. This role develops compelling graphics, social media content, short-form videos, and employee-focused stories that strengthen brand awareness, employer branding, audience engagement, and corporate reputation. The Content Specialist serves as a brand ambassador by transforming company initiatives, employee experiences, and organizational milestones into creative and impactful content that reflects the company’s culture and values.

Responsibilities

Content Creation & Brand Management

• Create and publish engaging content across Facebook, Instagram, TikTok, LinkedIn, and other digital platforms.
• Develop creative content that aligns with the company’s branding, messaging, voice, and marketing objectives.
• Ensure consistency in brand identity, tone of voice, visual standards, and messaging across all content and communication channels.
• Maintain and uphold brand guidelines in all creative outputs.

Social Media Management

• Develop and manage content calendars for all social media platforms.
• Schedule, publish, and monitor content using Meta Business Suite and other relevant tools.
• Monitor industry trends, social media trends, and audience insights to recommend innovative content opportunities.
• Engage with online communities and support social media growth initiatives.

Copywriting & Storytelling

• Write compelling captions, social media copy, campaign messages, and promotional content that reflect the company’s brand voice.
• Develop creative storytelling content that resonates with target audiences and encourages engagement.
• Create employee feature stories, culture-related content, leadership highlights, and corporate announcements.
• Ensure all written content is clear, engaging, accurate, and aligned with company messaging.

Graphic Design & Creative Production

• Design eye-catching publication materials (pubmats), social media graphics, event materials, and digital marketing assets.
• Create visually compelling content that supports campaigns, employee engagement initiatives, employer branding, and corporate communications.
• Ensure all designs consistently reflect the company’s branding and visual identity.

Video Production & Editing

• Produce and edit short-form videos, reels, TikTok content, event highlights, and promotional videos.
• Develop creative video concepts that strengthen audience engagement and brand visibility.
• Optimize video content for platform-specific requirements and audience preferences.

Photography & Event Coverage

• Cover internal and external company events through photography and videography.
• Capture high-quality visual content that showcases company culture, employee engagement activities, leadership events, corporate milestones, and community initiatives.
• Maintain an organized library of brand-approved photo and video assets.

Employer Branding & Employee Content

• Create engaging content featuring employees, workplace culture, company events, achievements, and success stories.
• Collaborate with departments and employees to identify authentic content opportunities that strengthen employer branding efforts.
• Develop employee spotlights, testimonials, behind-the-scenes content, and culture campaigns that promote the organization as an employer of choice.

Performance Monitoring & Continuous Improvement

• Monitor content performance, audience engagement, and campaign effectiveness.
• Analyze social media insights and recommend data-driven improvements to content strategies.
• Provide regular reports and recommendations to support business and branding objectives.

Minimum Qualifications

Education

• Bachelor’s Degree in Marketing, Communications, Multimedia Arts, Advertising, Digital Marketing, or a related field.

Technical Skills

• Proficient in Adobe Photoshop.
• Advanced knowledge of Canva.
• Proficient in CapCut and other video editing platforms.
• Knowledge of Adobe Lightroom for photo editing and enhancement.
• Proficient in Meta Business Suite for content scheduling, publishing, and performance monitoring.
• Strong photography and videography skills.

Content & Branding Skills

• Excellent copywriting, caption writing, storytelling, and content development skills.
• Strong understanding of brand management, brand voice, and visual identity standards.
• Ability to create compelling publication materials (pubmats) and social media content that drive audience engagement.
• Understanding of social media best practices, content marketing strategies, and digital trends.

Core Competencies

• Creative, innovative, and highly proactive.
• Strong understanding of branding and audience engagement.
• Excellent communication and interpersonal skills.
• Strong visual storytelling and creative thinking abilities.
• Detail-oriented with a keen eye for design, consistency, and quality.
• Strong organizational and project management skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Collaborative and capable of working with cross-functional teams.

Preferred Qualifications

• Experience in employer branding, corporate communications, or brand marketing.
• Basic motion graphics and animation skills are an advantage.
• Experience covering corporate events, leadership engagements, and community activities.
• Knowledge of social media analytics and performance measurement tools.