Content Officer

BDO Unibank; Senator Ninoy Aquino; On-site; PHP 600,000 - 900,000; Full time

Job summary

BDO Unibank, Inc. is seeking a Content Officer to lead the development and execution of marketing campaigns for BDO Remit. You will own the end-to-end content strategy, manage cross-functional projects, and ensure alignment with brand and business objectives.

The role requires a Bachelor’s in Marketing or related field with 8+ years in marketing and advertising, and willingness to work onsite in Makati or Ortigas. Experience in remit/OFW markets is a plus.

Qualifications

• Bachelor’s degree in marketing or related field.
• At least 8 years of experience in marketing and advertising.
• A remit/OFW industry background is a plus.

Responsibilities

• Own marketing planning and campaign execution to meet objectives.
• Lead customer-first brand awareness and engagement initiatives.
• Develop thought leadership across customer segments.
• Coordinate with business units to support objectives.

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Brand awareness

Education

Bachelor’s Degree in Marketing, Digital Marketing, Communication Arts, or related field

Job description

Job Description:

About BDO

BDO Unibank, Inc. is the Philippines’ leading full-service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer-focused services. Build your career with a trusted industry leader.

Job Summary

The Content Officer will spearhead the development and executions for the varied projects, services and activities for BDO Remit.

The Content Officer is tasked to create, manage and execute marketing campaigns/ programs for the business unit.

Key Responsibilities:

• Own the entire marketing planning and campaign execution process to deliver business objectives and brand objectives with the alignment of cross-functional stakeholders
• Lead a customer-first approach in 1) creating brand awareness 2) building brand equity, 3) driving engagement and/or 3) generating conversions among business units target markets
• Build and maintain thought leadership and subject matter expertise encompassing all customer segments
• Work with the business unit to help support business objectives

Qualifications:

• Graduate of Bachelor’s Degree in Marketing, Digital Marketing, Communication Arts, Media, or a related field
• At least 8 years of experience related to business management, marketing and advertising
• Experience in remit/OFW industry is plus
• MustbeamenabletoworkingonsiteandbeassignedtoMakatiorOrtigas

BDO Unibank, Inc. provides equal opportunity to all qualified candidates. Hiring decisions are based on job requirements and candidate qualifications, and shall not be influenced by any consideration of race, color, religion, sex (including sexual orientation and gender identity), national or ethnic origin, or disability.