Content Marketing Lead — Always-On Campaigns

BDO Unibank; Mandaluyong; On-site; PHP 450,000 - 750,000; Full time

Job summary

BDO Unibank in Mandaluyong, Philippines, is looking for a Marketing Services Officer to manage and develop content requirements for campaigns and always-on content, supporting a team of marketers and creatives to deliver world-class content.

You will lead content for assigned product verticals, ensure cohesive language and branding across digital channels and internal channels, and provide direction for content and creative development.

Qualifications

• Bachelor's Degree in Marketing or Business required.
• At least 5 years' experience in marketing, advertising, and content creation.
• The BDO, BDO Unibank, and related trademarks are owned by BDO Unibank, Inc.

Responsibilities

• Lead and support the development of Always-On content for assigned product and campaign verticals and ensure quality cascade across all channels (website, social, internal channels).
• Provide direction for content and creative development in support of marketing and product requirements.
• Ensure cohesiveness and branding consistency across Digital Products.

Skills

Content creation

Campaign management

Branding

Content strategy

Editing

Education

Bachelor's degree in Marketing or Business

Tools

CMS

Adobe Creative Suite

Job description

BDO Unibank in Mandaluyong, Philippines, is looking for a Marketing Services Officer to manage and develop content requirements for campaigns and always-on content, supporting a team of marketers and creatives to deliver world-class content.

You will lead content for assigned product verticals, ensure cohesive language and branding across digital channels and internal channels, and provide direction for content and creative development.